My Big Idea

Hello and welcome to My Big Idea, an ASOS podcast giving young women advice and inspiration to start their own businesses. This week Danielle speaks with Faran Krentcil, former Editor of Fashionista and now Editor at Large at Elle.com. Faran was the digital director of NYLON Magazine and a contributing editor for Page Six Magazine in the New York Post and has worked with New York Magazine, the New York Times, and Teen Vogue. Fran attended Duke university, where she was a columnist for the school paper, after which she did a brief spell in the PR world before settling into journalism. Faran has interviewed stars from Kristen Stewart to Vivienne Westwood and, during her college days interned with Jane Pratt. Through internships, Faran began attending fashion week shows and writing columns for the publications for which she worked, growing her career to become the renowned fashion journalist she is today. Faran speaks to Asos editor Danielle Radojcin about how she began her career and her tips for aspiring businesswomen. This is Faran's big idea.

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Hello and welcome to My Big Idea, an ASOS podcast giving young women advice and inspiration to start their own businesses.This week Jen Lynn speaks with fellow ASOSer and handmade ceramics maker Tsouni Moss. Tsouni tells us of how she followed her creative urges, which led to her starting her very own business.All of the items sold by Moss Ceramics are hand made by Tsouni in London, and so are all individual pieces, now being stocked in The General Store and Frank, as well as on the online shop and on depop. The items sold include bespoke bowls, tumblers, cups, mugs, plates, planters and badges. Asos's Jennifer talks to Tsouni about what gave her the courage to start her own business and her plans for expanding Moss Ceramics in the future. This is Tsouni's big idea.

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Hello and welcome to My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses. This week Asos editor Lucinda Greasley speaks with owner of Brick Lane's Not Another Salon, Sophia Hilton.Not Another Salon is a London Salon with a difference.Founded on an 'anti-factory' ideology, they are there for those bored of blow dries, disinterested in dip dyes and sick of standard Salons. Sophia believes in giving people the creative, expressive do's they deserve, and treats hair styling as an art form rather than a chore. The fun, vibrant styles created by Sophia and her team are similar to the decor of the salon, covered from head to toe in colour, patterns and decorative art. The salon has become famous for its recognisable styles, and has been featured in a range of media including Glamour, Grazia, The Evening Standard, The Metro, Asos, Huffington Post and Urban Outfitters.This is Sophia's big idea.

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Hello and welcome to this week's episode of My Big Idea, an ASOS podcast giving young women advice and inspiration to start their own businesses. Our host Miranda speaks with Carol Deeney, Co-founder of Scottish inspired Market pop-up and permanent East-London Cafe, Deeney's.Deeney's was founded in the Summer of 2012 by Paddy and Carol. Carol was born and bred in a Scottish café and has spent her whole life cooking tasty food for the people around her. So she packed in the 9 to 5 office life and now does what she loves, full time.Carol began the Deeny's journey selling food in popular London markets, an example being Broadway market. Her haggis sandwich 'the Macbest' soon gained a cult following, inspiring her to expand the empire and open Deeny's cafe in Leyton. The cafe serves the famous haggis toastie, alongside a healthy selection of breakfast dishes, soup, salads and cakes.Through Deeny's, Carol aims to deliver delicious, wholesome and often underrepresented Scottish meals to the people of London, all while staying true to their Scottish roots.This is Carol's big idea.

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Hello and welcome to this week's episode of My Big Idea, an ASOS podcast giving young women advice and inspiration to start their own businesses. Our host Lucinda Greasley speaks with Alisha Khan, founder of jewellery brand The Kit. Alisha is Editorial Coordinator of ASOS Marketplace and started The Kit after being inspired by the 900+ boutiques already onsite. With a minimal nineties aesthetic and Alisha's attention for detail, The Kit is already a marketplace hit. This is Alisha's big idea.

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Hello and welcome to this week's episode of My Big Idea, an ASOS podcast giving young women advice and inspiration to start their own businesses. Our host Shannon speaks with Geo-Fleur founder, Sophie Lee.Sophie's mother is a florist and her uncle is a head gardener of a big national trust garden so gardening has always been a passion of hers, being surrounded by it during her childhood. Inspired by both Scandinavian and Japanese gardening styles, Geo-Fleur specialises in beautiful geometric homewares, including indoor terrariums filled with cacti and succulents, leather, brass and copper hanging planters, ceramic vases, glass air plant hangers, angular wire candle holders and hand-poured soy candles, perfect for keeping urban homes gorgeously green.The team at Geo Fleur describe themselves as 'botanical stylists', and are obsessed with adding greenery into any space, small or large.Sophie Lee is becoming a well known name in the interior decorating world, with Geo Fleur being featured in Stylist Magazine, Mollie Makes, The Telegraph, Birchbox, Cosmopolitan and Time Out and their products being soled by retailers such as The Southbank Gallery. This is Sophie's big idea.

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Hello and welcome to this week's episode of My Big Idea, an ASOS podcast. Our host Georgia speaks with Alyssa McGarry, founder of socially conscious fashion brand Hiptipico.Their mission is to support the creativity, ingenuity and passion of local artists in Guatemala. Preserving Mayan culture and traditional customs is essential to Hiptipico’s brand. Reinvesting profits into women’s cooperatives, family shops and Mayan handicrafters, Hiptipico naturally energizes the local economy while creating access to foreign markets.Hiptipico is an ethical fashion brand based in Panajachel, Guatemala showcasing Mayan artisans and their handmade creations. Every Hiptipico item is thoughtfully handcrafted by indigenous communities, using high-quality sustainable materials.Hiptipico aims to be an environment for socially responsible consumers who are seeking a sustainable alternative to mass-produced clothing and accessories. Alyssa ensures that, at Hiptipico, you know where your goods are coming from, how they are made and who made then. They share with customers the true story behind each item. That includes the artisans' history and the traditional technique used to craft every piece is our way of empowering our artisan partners and giving them a voice. All of Hiptipico's employees are female and the brand works hard to honour the Mayan culture, motivate local entrepreneurial spirits and empower families and communities.This is Alyssa's big idea.

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Hello and welcome to this week's episode of My Big Idea, an ASOS podcast. Our host, Asos Editor Daniele Radojcin speaks with art curator, Niamh White.Niamh White is an independent visual arts curator and consultant. She has curated a broad range of exhibitions for museums, institutions and galleries, and is a visiting lecturer at various universities across the UK in the fields of art history, collecting and exhibition making. She also runs an art consultancy offering advice to individuals and companies in building outstanding collections of contemporary art. Niamh is also co founder of Hospital Rooms, an initiative that commissions contemporary artists to renovate mental health wards in NHS hospitals. Hospital Rooms works with artists such as Nick Knight, Gavin Turk and Assemble. The aims of the Hospital Rooms project are to; create new, aesthetically pleasing and thought provoking artworks or installations in the Trust that go beyond pictures on the wall, engage patients and staff in the development of each installation to instill a sense of pride in their environment, programme a series of tailored workshops where patients can develop their own artistic practice and to establish the Trust as an innovator and forward thinking health care institution.Niamh has also started the Denton's Art prize, a competition aiming to support diverse and dynamic artists as they embark on their careers.Needless to say Niamh has been making waves in the art world. This is Niamh's big idea.

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Hello and welcome to this week's episode of My Big Idea, an ASOS podcast giving young women advice and inspiration to start their own businesses. Our host Lucinda Greasley speaks with the founders of Career Girl Daily, an award winning online destination for young, career-minded women. Career Girl Daily is the creation of two girls who decided to work together and create an online lifestyle guide for young, career-minded women. They loved the idea of talking with other women about their careers and goals in life, but in a more ‘feminine’ way. Now a team of three ambitious girls, they cover the lifestyle of female entrepreneurs, career women and young girls at the beginning of their career.The site was founded in 2015 by Beth, Lois and Celina. Celina came to the realisation that she wanted to pursue a career in fashion after going to university to study law, an option she thought would be a 'safe bet'. She now has a degree in International Business Administration, and is a certified personal stylist. Celine and Lois were inspired by their previous career adventures and by Emma Watson's famous speech to start Career Girls Daily, 'a place where Career Girls in heels come together'. Lois did a Bachelor in Law, specialized in Business Administration and Marketing after leaving school and, afterwards decided to move to London and do a Master in PR. Now Lois works as a community manager for large brands and manages Career Girl Daily. Beth studied English Literature at university and whilst there, launched a digital magazine showcasing young creative people’s work. Lois now is a part of the Penguin Random House Writers’ Academy and is working on refining her first novel.The three's goal is, through Career Girl Daily, to empower women and motivate career girls to chase their dreams.This is Career Girl Daily's big idea.

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Hello and welcome to this week's episode of My Big Idea, an ASOS podcast. Our host, Asos editor Lucinda Greasley speaks with CEO of Urbello, a city blogging platform where you can subscribe to cities to see what’s going on where you live or where you travel to.Born in Poland, at 19 Anna came to London to study arts. After finishing her degree Anna set up @MyChicCity, an online London magazine. She won a spot at London Accelerator in Shoreditch. Soon after Anna realised that office generated content was not the way forward. She thought that a city blogging platform would be a much better way to share insiders’ knowledge and works on Urbello began.Users are able to post articles about anything from food reviews and new boutique openings to art events and food markets, enabling tourists and newcomers to cities to experience them in an authentic and exciting way. Urbello has now become a popular tool for tourists to find out the best places to visit when on holiday, aside from well known tourist locations and is growing daily. This is Anna's big idea.

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