My Business On Purpose

We stopped about 38 minutes through our coaching time and one of the Owners asked, “could you help us just sell our business?”

He was frustrated with his construction company because construction is hard.  With all of the lead hunting, bidding, questioning, job costing, crew recruiting, scheduling, material ordering, monitoring other people’s schedules, weather delays, and market variations...construction is hard.

We stopped about 38 minutes through our coaching time and one of the Owners asked, “could you help us just sell our business?”

He was frustrated with his construction company because construction is hard.  With all of the lead hunting, bidding, questioning, job costing, crew recruiting, scheduling, material ordering, monitoring other people’s schedules, weather delays, and market variations...construction is hard.

Chaos is more consistently the norm for most business owners who are swimming in decisions, directions, confusion, and success swings just trying to hold it together while keeping a pristine, branded exterior.

Certainly there is a lot to continually think through day to day so here are three things that are important to monitor on a regular basis in your business, in fact we monitor them weekly in our business.

Chaos is more consistently the norm for most business owners who are swimming in decisions, directions, confusion, and success swings just trying to hold it together while keeping a pristine, branded exterior.

Certainly there is a lot to continually think through day to day so here are three things that are important to monitor on a regular basis in your business, in fact we monitor them weekly in our business.

It was one of those statements where publicly I responded with a polite and affirming chuckle but privately my mind was on the spectrum between confused and shamed.

“Is that true?” I thought.

If a product or a business is created and nobody knows about it then how are others positioned to benefit from its existence? 

Seth Godin defines marketing as “the act of making change happen.”  He continues, “Making is insufficient. You haven’t made an impact until you’ve changed someone.”

It was one of those statements where publicly I responded with a polite and affirming chuckle but privately my mind was on the spectrum between confused and shamed.

“Is that true?” I thought.

If a product or a business is created and nobody knows about it then how are others positioned to benefit from its existence? 

Seth Godin defines marketing as “the act of making change happen.”  He continues, “Making is insufficient. You haven’t made an impact until you’ve changed someone.”