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It was inevitable. As the baby boomers aged out of the realm of importance, a vestige of the past, the AM radio, was soon to follow. 

In addition, this episode is about famous rivalries in the world of autos.

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The worst thing we can do is to listen to too much news, check the twitter feed or drive a car....yes, even driving a car can make you lose all sense of who you are and what you believe. 

It doesn't have to be that way and we certainly don't have to give up that power to someone else.

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Yes, there is more to color than the color of skin. In fact, I'm over all of the stuff in the mainstream media and just want to talk about the COLOR OF THINGS and how it influences what we buy.

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Building a good customer buying experience is simple, but it's not easy...why? Because humans are involved. The employees are humans. The customers are humans, and sometimes, humans don't see eye to eye.

Automated phone systems, offshore out-sourcing, Amazon, CarMax, Carvana and other realities have changed the expectations of most retail customers. 

In this episode, I attempt to help business owners improve their customer's experience at their business. 

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"If you think an education is expensive, try ignorance"...source, unknown 

We all learn that lesson, usually the hard way. But, you can avoid the hard way if you listen to this episode.

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"Pick up your room!!!! We don't live in a barn!!!"

I heard that a few times during my youth. My parents wanted me to learn how to take care of my stuff so it would last. They were the experts at making things last, that's for sure.

Making your car last is like money in the bank. You take care of it, it will repay you with years of 'trouble-free' use and good value at trade-in time.

Here are some suggestions....

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"Where do you want to go eat, Honey?"
"I don't care, you pick"
"I don't want to pick....you pick!!"

...and so it goes. Sometimes we just want someone else to do the deciding.

...and, when it comes to cars, let me do the deciding for you.

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My wife invited me to a weekend away.

I had my choice of vehicles to drive.

I chose a full electric, 2023 Nissan Ariya (I know...weird name, BUT great car!)

After listening to this, all of your questions about EVs will be answered.

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Free money is good, especially when there are no strings attached. It's out there, but you have to do the research to find it. 

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One of the reasons I love this business is that it is weird and wacky...every day is different, every customer is different and every car is as unique as a fingerprint.

These are all reasons why you need a GUIDE. 

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