Sophie Kietzmann is a New York based fashion and portrait photographer who has worked with Vanity Fair, GQ, Glamour & Vogue Italia. Working across high-end fashion and editorial spaces, they create bold, inclusive imagery that challenges traditional beauty standards and elevates underrepresented voices.

In this episode, Sophie joins Mike to unpack one of the biggest unspoken issues in the creative industry… why so many photographers feel stuck, overworked and still struggle to make money. They dive into the toxic hustle culture that glorifies burnout and unpack the “starving artist” mindset that keeps photographers playing small. Sophie shares how learning business completely changed their career and the real reason creatives feel guilty charging for their work.

This is a conversation about identity, money, fear and what it actually takes to build a sustainable photography career, without losing yourself in the process. If you’ve ever felt like you’re doing everything right but still not getting ahead, this episode will challenge the way you think about success, creativity and what it really means to make it as a photographer.

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Editing and Post Production by Mossy Heart Media

Music Created by JWPATON

No guest this week, just me and a bunch of questions every photographer needs to reflect on at some point. Some of them are going to feel a bit confronting. Some of them you'll laugh at because you'll recognise yourself in the answer. But hopefully a few of them might just change the way you think about where your photography career is heading.

Starting with inversion thinking. Basically, what would you have to do to guarantee your photography career failed? And look, the answers are kind of obvious. Never post your work. Never reply to enquiries. Make it impossible for people to book you. Surround yourself with people who are comfortable staying average. Pretty obvious stuff, right? Until you sit there and go, hang on, I'm actually doing some of these things right now. From there we get into some bigger questions. What would you do if you knew the outcome was guaranteed? Do you actually like your own work or do you just hope other people will? And who are the five people you spend the most time with, and are they growth minded people or are they quietly keeping you exactly where you are?

This episode is for photographers who are just starting out and those who have been at it for a few years and have that nagging feeling that something needs to change. The answers are already in you. Sometimes you just need someone to ask the questions out loud.

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Kenny Macieira is the Host of Kickin It With Creatives Podcast. In this episode he chats with Mike about one of the most underrated marketing strategies, starting a podcast. Kenny didn't come from a podcasting background. He stumbled into it through a client then spent months watching others record in the studio he was running until he eventually had no excuse not to start his own show. In a world where attention is everything, podcasting might just be the most valuable marketing tool a creative business owner has ever had access to but most people won't start one. In this episode, Kenny pulls back the curtain on what the first year of podcasting really looks like. The random Instagram DMs, the inconsistency, the self-doubt and why pushing through it anyway is exactly what separates the creatives who grow from the ones who don't.

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In this episode, you'll learn:

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Editing and Post Production by Mossy Heart Media

Music Created by JWPATON

Claire Darwish is the founder of Gallery Lane Magazine and in this episode she breaks down why so many photographers are attracting the wrong clients. Before she was teaching marketing, Claire was fully booked, shooting 15 to 20 family photography sessions a week. On paper, it looked like success. Six figures within months, constant inquiries and a calendar that never stopped. But behind the scenes she was editing until 2am, replying to emails in the car and missing time with her kids while on family holidays because she couldn't switch off. She had built momentum, but it was pulling her away from the reason she started in the first place.

In this conversation, we unpack the real reason photographers end up overworked or attracting the wrong clients. We talk about the trap of copying trends, chasing reach, and creating content for the algorithm instead of speaking directly to your ideal client. Claire shares how defining her ideal client changed her systems, communication style, inquiry process and marketing strategy. We explore why your ideal client is often a reflection of your values, how shared beliefs matter more than demographics, and why clarity is the difference between being busy and being fulfilled.

If you have ever felt stuck chasing trends, growing on Instagram but not booking the right people or wondering why your content isn't converting, this episode will help you recalibrate.

Claire's Instagram | Gallery Lane Instagram

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In this episode we discuss:

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Editing and Post Production by Mossy Heart Media

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Laura Shepherd is a wedding photographer, flash enthusiast and educator based in Portland, Oregon known for her bold, editorial style and refreshingly simple approach to off camera flash. In this episode, we go deep into flash photography and break down why so many photographers overcomplicate it. Laura shares how she learned flash early in her career, why she believes light is creative rather than technical and intimidating and how simplifying education has become part of her mission.

We also dive into her journey from working in marketing at Nike, to becoming a corporate flight attendant, to discovering photography during 2020 and completely changing her life. She talks openly about imposter syndrome, burnout, social media, and what it means to be an introvert building community online. If flash has ever confused you, intimidated you, or felt overly technical, this conversation will help you rethink it completely.

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In this episode we talk about:

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Mike's Instagram - https://www.instagram.com/mikejeffreyphoto/

Editing and Post Production by Mossy Heart Media

Music Created by JWPATON

Gunawan has built a strong name for himself in Astrophotography. He runs in person workshops, he has worked with major brands and now he is asking a bigger question…. How do you turn everything you’ve learned into something you can sell? In this episode, Mike and G unpack what it really looks like to move into photography education. Not some fake polished version, but the real version with doubts, imposter syndrome and the fear that you're not ready yet. G shares his goal of launching an astrophotography course and expanding into workshops as Mike talks through the exact hurdles he is facing right now. Automation, Platforms, Pricing, Confidence, Audience expectations. All of it is in this episode. We want to show you that you do not need to be the best to teach. You only need to be a few steps ahead of the person you are helping. But you have to be willing to put yourself out there and learn as you go. This episode is not a polished masterclass. It's just two photographers and friends figuring it out in public. If you have ever thought about teaching, launching a course, or running workshops, this episode is for you.

Join the waitlist for Gunawan's Astrophotography Course:

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Connect with Gunawan on Instagram: https://www.instagram.com/red_imagination_adventure/

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Mike's Instagram - https://www.instagram.com/mikejeffreyphoto/

Editing and Post Production by Mossy Heart Media

Music Created by JWPATON

Photographers should niche down, choose one style and stick to it! Sounds familiar right. But what if you enjoy a lot of different things? In this episode, I’m joined by Chihiro Yanagi to talk about creativity, identity and why doing everything can actually bring more joy and success. Creativity should feel enjoyable. It shouldn’t feel like a test you’re constantly failing. This isn’t a conversation about ignoring advice or doing things the wrong way. It’s about trusting where you are and giving yourself room to grow.

Chihiro also shares the story of how she found photography unexpectedly lonely when she moved from Japan to Australia. This led her to start Senpo, a photo walk community designed to help people find others to create with. It started as a simple post asking if anyone wanted to go for a photo walk. What followed truly surprised her.

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Mike's Instagram - https://www.instagram.com/mikejeffreyphoto/

Editing and Post Production by Mossy Heart Media

Music Created by JWPATON

Gavin Blue OAM is the founder and current president of Heartfelt Australia New Zealand, a volunteer run charity that provides free professional photography to families experiencing stillbirth, terminal illness, or life threatening conditions in children. Since its founding, Heartfelt has grown to more than 300 volunteer photographers and has supported over 19,500 families across Australia and New Zealand.

In addition to his photographic work, Gavin has been a long standing leader within the photography industry, previously serving as president of the Australian Commercial and Media Photographers association and contributing to national photographic awards and professional standards. In recognition of his service to the community through Heartfelt, Gavin was awarded the Order of Australia Medal (OAM) in 2019.

In this episode, Gavin shares reflections from three decades behind the camera, what photography has taught him about purpose, and how personal loss led to the creation of one of Australia’s most impactful photography charities.

Volunteer/Donate with Heartfelt - https://heartfelt.org.au/get-involved

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Website - https://www.gavinblue.com/

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Mike's Instagram - https://www.instagram.com/mikejeffreyphoto/

Editing and Post Production by Mossy Heart Media

Music Created by JWPATON

Cailee Maeve is a Wedding, Couples & Family Photographer known for her cinematic style and her honest approach to storytelling through photography. In this episode, we talk about why candid photography is one of the most misunderstood concepts in photography, and why many so called candid photos are far more directed than photographers like to admit.

We talk through the difference between candid, documentary, cinematic, and storytelling photography, why these styles often get confused, and how photographers can figure out which approach actually suits them instead of copying trends or hiding behind buzzwords.

Cailee also opens up about her journey back into photography, how motherhood reshaped the way she sees moments and memory and why she feels more aligned shooting emotional, story driven work rather than trying to be completely hands off. Later in the conversation, we dive into her recent growth on Instagram, what it feels like to suddenly have more eyes on your work, how she deals with criticism and pushback online, and how she is learning to stay true to her style while stepping into teaching and education.

Say Hi to Cailee

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Mike's Instagram - https://www.instagram.com/mikejeffreyphoto/

Editing and Post Production by Mossy Heart Media

Music Created by JWPATON

Photographers don't fail because they lack talent.

In this episode, Mike breaks down seven personality traits that can quietly hold your photography business back, even when you are working hard and doing “all the right things.” This isn't a conversation about cameras, presets or marketing hacks. It's about waiting for permission before acting, relying on motivation instead of discipline and letting your money anxiety drive decisions. If your photography business feels stuck, this episode offers a different place to look.

Thanks for tuning in and if you did enjoy todays episode, make sure to leave a Rating or Review on your platform of choice.

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Podcast Instagram - https://www.instagram.com/mycreativepodcast/