Join MDT and WSC for an exclusive, in-depth interview with Steve Ozer, Senior Marketing Manager at Mattel and a key force behind both the WWE and DC action figure lines. In this episode, Steve pulls back the curtain on the creative process, business strategy, and fan-driven innovation that powers one of the toy industry's most beloved action figure brands.
Steve shares his unique journey from passionate fan and Instagram content creator (Action Figure Attack) to helping shape the WWE and DC figure universe at Mattel. The conversation covers everything from the evolution of Ultimates and Elites, the importance of community feedback, and how social media has transformed collecting, to behind-the-scenes stories about canceled figures, playset development, and what really goes into crafting an Elite lineup.
Plus: Insider details on the future of WWE playsets, how fan engagement influences the line, Steve’s favorite figures of all time, insights into Mattel’s partnerships (including new horror and AAA lines), and how the team balances kid appeal with collector demand. Packed with laughs, industry info, and tons of nostalgia, this is a must-listen for collectors, wrestling fans, and anyone who loves toys.
Don't miss out—it’s the ultimate deep dive into the world of WWE (and more!) action figures, with stories and tips you won’t hear anywhere else!
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