“I didn’t get here just by succeeding all the time and doing everything right.”

- Shinah

“Failure is necessary to success.” We’ve all heard that saying. But what does it really mean?

While business owners (and people in general) love to talk about their triumphs, hearing about “failures” is a lot less common.

But just because they’re not talked about, doesn’t mean that they haven’t happened.

Before I started my calligraphy business, I tried my hand at a few different things, including a knitting business. As you can probably guess, the knitting business didn’t exactly work out the way that I’d planned — if it had, I’d be the owner of Fuzzy Cloud Designs instead of Crooked Calligraphy.

Instead, I’m not even sure I made back the investment I’d made in my wool!

But even though that business didn’t work out, it was a valuable experience. Because I learned so much from it. Just as I learned from the mistakes and “failures” that came up while I was building up my calligraphy business.

The lessons that we learn through falling short of our goals? THAT is what makes “failure” so necessary to success.

In this episode of The Shinah Show, you’ll get to learn from mine!

Tune into this episode to find out:

• The biggest money-losing mistakes I made in the early days of Crooked Calligraphy
• How to perform more effective market research
• 3 money-saving tips for protecting yourself and your business

Highlights:‌ ‌

00:35  Introduction

01:35  The first failure

02:50  The second failure

04:28  Crooked Calligraphy failures

08:24  The value of failure

09:54  The interior design lesson

11:14  Market research tips

12:06  3 tips for protecting your money

13:30  Recap

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Links:‌ ‌

Learn calligraphy with me: www.freecalligraphyworkshop.com

Follow me!

Instagram: @crookedcalligraphy

Facebook: facebook.com/crookedcalligraphy 

Show notes can be found at theshinahshow.com

Watch these episodes on YouTube: https://www.youtube.com/channel/UCVJJZS9jYDmzePAnaGDiFuw 

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• “How to Become a Calligraphy Pro” Educational Workshop

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