In this episode, a16z partner Seema Amble talks with Zach Perret, the co-founder and CEO of Plaid, about how Plaid built a community in the early days to acquire customers, how they tracked “free radicals,” and how to orient your first customers around speed. 0 - 1:09 Intro1:09 - 9:57 Plaid history9:57 - 16:39 First customers16:39 - 26:45 Pricing philosophy26:45 - 29:27 Boring as a brand29:27 - 33:01 Advice for founders/Outro

In this episode, a16z partner Seema Amble talks with Zach Perret, the co-founder and CEO of Plaid, about how Plaid built a community in the early days to acquire customers, how they tracked “free radicals,” and how to orient your first customers around speed. 0 - 1:09 Intro 1:09 - 9:57 Plaid history 9:57 - 16:39 First customers 16:39 - 26:45 Pricing philosophy 26:45 - 29:27 Boring as a brand 29:27 - 33:01 Advice for founders/Outro

In this episode, a16z partner Seema Amble talks with Zach Perret, the co-founder and CEO of Plaid, about how Plaid built a community in the early days to acquire customers, how they tracked “free radicals,” and how to orient your first customers around speed.&nbsp;0 - 1:09 Intro1:09 - 9:57 Plaid history9:57 - 16:39 First customers16:39 - 26:45 Pricing philosophy26:45 - 29:27 Boring as a brand29:27 - 33:01 Advice for founders/Outro

My First 16: Creating a Supportive Builder Community with Plaid's Zach Perret

a16z Live is the place to listen to recorded live discussions and events featuring, hosted, or co-hosted by a16z partners (with outside voices too). 

As a reminder, all content posted here is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. Views expressed are those of the individuals and not the views of Andreessen Horowitz, please see a16z.com/disclosures for more. 

To learn more about the broader a16z Podcast network and shows, please visit a16z.com/podnetwork.

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a16z Live is the place to listen to recorded live discussions and events featuring, hosted, or co-hosted by a16z partners (with outside voices too). As a reminder, all content posted here is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. Views expressed are those of the individuals and not the views of Andreessen Horowitz, please see a16z.com/disclosures for more. To learn more about the broader a16z Podcast network and shows, please visit a16z.com/podnetwork.

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My First 16: Creating a Supportive Builder Community with Plaid's Zach Perret

My First 16: Creating a Supportive Builder Community with Plaid's Zach Perret

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