From chaos to clarity: Learn how to organize Facebook Ad data, learn from failed ads, and build profitable campaigns so you don't waste money.

Facebook Ads can feel like a slot machine—chaotic, overwhelming, and expensive. But the truth is, your ad data is gold. If you're not organizing it, you're losing money and missing the winning combinations that could scale your business.

In this episode, I'll show you how to stop wasting your ad spend by using Facebook Ad Workbooks—a simple, structured way to keep track of your tests, learn from your data, and build repeatable systems that increase your ROAS.

You'll learn about:

• Why Facebook Ad Manager is so overwhelming (and how to cut through the noise).

• The 4 types of Facebook Ad Workbooks I created for my clients—and why they rave about them.

• How color coding, simplified metrics, and organized creative reviews transform ads from gambling into science.

• The step-by-step path to more confidence, clarity, and higher-performing ads.

🎧 Whether you're testing niches, freebies, new offers, or scaling with high-converting ads, this episode will help you keep your data working for you instead of against you.

Links from this Episode

• Unshakable Business Co-Lab - Get access to Niche Hero, the 2 Irresistible Offer Labs and Ad Genie plus 2 weekly coaching calls with Gretchen
• Irresistible Free Offer Lab course & workbook
• Irresistible Paid Offer Lab course & workbook
• Ad Genie course & workbook
• Schedule a free Consultation to explore options.

Get the Right Support for Your Life and Business

• Business 1:1 coaching - Create a sustainable business while putting Mental Health first
• Unshakable Business Co-Lab - Business courses and coaching for a season or a lifetime, it's your choice. Get on the waiting list so you don't miss the next open enrollment period.

Free Resources to get you started:

• Fill Your Roster Using Value Aligned Sales Funnels - Reach your clients without feeling salesy. Learn the 10 sales funnels that work to fill your roster. Overcome the 5 heartfelt obstacles to using sales funnels and hear real world examples that will warm your heart.

• Resilient Success Masterclass - Achieve your business goals using The Clarity Steps goal achievement system. Specially designed for determined Coaches, Healers and Educators that want to balance healing, progress and results.
• The Profit Strategy Masterclass - Use $4 FB Poll Ads to validate your Niche, Offers & Funnel—without wasting time or money

Whether you're an entrepreneur offering transformative services or an Operational Excellence leader championing Lean tools inside a company—one challenge remains the same: getting people to actually want what you offer.

Having powerful tools, processes and services isn't enough. If people aren't engaging with what you offer, the problem usually isn't the tool. It's the relationship.

Relationships open the door to creating desire and demand for your services. Establishing know, like, and trust factors are essential for your success. In this episode, you'll discover 5 actionable strategies to build trust, credibility, and desire for your tools, processes, and services—without pushing or convincing. When you focus on connection first, adoption and buy-in follow naturally.

These relationship-building practices help you overcome resistance, boost engagement, and create a steady stream of clients and internal champions who are eager to use your tools, processes, and services—because they trust you, and they see the value.

[00:00] The Hidden Key to Demand: Why Relationships Make or Break Your Business Discover how building relationships isn't just "nice"—it's a strategic advantage that makes people crave your process, tools, and services.

[06:14] The #1 Mistake Entrepreneurs & Intrapreneurs Make Are you unknowingly sabotaging interest in your offers? Learn the common misstep that kills desire—and what to do instead.

[12:02] Strategy 1: The 30-Minute Connection Walk Steal this genius approach used by beloved leaders to deepen trust, loyalty, and engagement—in just 30 minutes a day.

[17:45] Strategy 2: The Information Tracker Got a bad memory? No problem. Learn how to remember details that make people feel seen, valued, and eager to work with you.

[22:58] Strategy 3: Relevant Resources Turn a simple conversation into a golden opportunity to serve—and become unforgettable in the process.

[28:11] Strategy 4: Customized Approach How tailoring your language and tools to individual preferences skyrockets their interest and investment.

[33:40] Strategy 5: The Power of Tie Backs

Discover the one relationship move that builds emotional connection, keeps you top of mind, and primes people to say yes.

What makes your Product profitable? The obvious answer is to provide a solution to a real world problem for your client. What about the not so obvious factor? Have you considered Partnerships? Do you know what a partnership is? Are you sure that's what it is? Hmmm, there might be something you're missing. My guest, Tarryne West - CEO & Lead Coach at Change One Woman, has something you need to hear. Tarryne has been in business for 13 years helping individuals, small businesses and large corporations. She knows what works. And she's going to let you in on the strategy.

In addition to being absolutely delightful, Tarryne provides incredible insight into the world of Bespoke Corporate Coaching Packages. This is an absolute MUST listen if you are considering a business that supports Business to Business when teams are involved. COME LEARN FROM TARRYNE WEST at the PLATFORM & PROFIT SUMMIT May 1-3rd. She's giving you the framework to create your profitable VIP Day. In this episode we explore:

• Creating a profitable VIP day, the right way
• Creating Products & Leveraging Partnerships
• The Single Most Important Question to Ask in Partnership Pitches
• Equal Value Transfer
• Corporate Programs - a 3 Way Partnership
• The Brilliance & Profit Potential of Diversity in Partnerships
• Get your Free Ticket to the Platform & Profit Summit (30+ industry leaders)

Links from this Episode

• Platform & Profit Summit - get your free ticket to benefit from the wisdom, action plans and journeys of 30+ speakers.
• Changeonewoman.com
• IG -Tarryne West Coaching
• FB - Tarryne West

I missed a huge opportunity my first 2 years of business. Nobody told me about the Facebook Pixel. All the work I put into social media and driving traffic to my website for 2 years gave zero benefit when I went to run Facebook ads. I had to start with a 100% cold audience. I felt so cheated and heartbroken.

We can all agree that a person is more likely to buy from a company they already know about. So, it's not that you can't get results from ads with a cold audience. It's that you can get bigger, better results and your ads can cost less.

I don't want you to miss out. Even if you're not ready to run Facebook Ads, you'll want to install the Pixel. That way, when you're ready for ads, you'll have a nice warm audience. None of your social media effort would have been wasted. But first, do you know what a Facebook Pixel is?

In this episode I'm going to share what the Facebook Pixel is, how you can benefit from it, how to set one up, plus a sneak peak at 1 advanced topic that will help you significantly drive up results and lower cost. In this episode we explore:

• Is your phone really listening to you? Or is it the Pixel?
• What a Facebook Pixel is and how it works
• Tips you can use as a consumer (especially if you want the ads to stop)
• Ways to use the Facebook Pixel to Help Your Business
• How to Set up your Facebook Pixel
• How the Pixel can help you get better, cheaper results.
• Get your Free Ticket to the Platform & Profit Summit (30+ industry leaders, $70k in prizes)

You're running Facebook Ads and getting no Sales. Your first question is always "Is my Ad Working?" and "What should I change?". Or you may be in the all or nothing camp. If you're not getting sales you may decide "Facebook Ads don't work." I get it. It can be frustrating. Plus you're losing money.

That's why you need to know about ad metrics and how to read them. Not only will you know if your ad is working, your data will tell you what needs to change. Even better, some metrics and drilldown features in Meta Ads Manager will help you make your ads more affordable.

Today we're going to have some ad metric fun. Remember, metrics are just neutral numbers. The numbers don't mean anything about us as a person. It also doesn't mean anything about our product/service or business. The number is there to help interpret experiments. Get ready to jot down a few notes. We're diving into ROI, ROAS, Impressions, Frequency, Click Through Rate, Cost per Click, Cost per Result and Click Through Rate (All). You'll walk away know what they are, what targets indicate "its working" and how to use the numbers to lower your ad cost, get more sales and profit. Plus, you'll hear the exciting announcement about the Platform & Profit Summit happening May 1-3rd. Click the link to get your free ticket!

In this episode we explore:

• What are high level metrics and what do you do with them? - ROI & ROAS
• The 6 important metrics for an ad
• Which metric targets mean the ad is "working"?
• Working Ad vs. Optimized Ad to generate profit
• The right time to throw a lot of money at an Ad.
• Special Offer to get click-by-click video guidance to setup run your Facebook Ads.

Facebook Ads are a great way to drive traffic to your website and offers. But how do you get them to work? It comes down to 4 things. Just like a puzzle, Facebook Ads only work if all the correct puzzle pieces are present and they are in the right positions.

In today's episode you'll learn what the 4 magical components are and how to test to make sure they are correct. Once all 4 are correct, you're golden!

Worried you're going to get lost or overwhelmed? I've included the strategy for how to do micro tests on one component at a time. It helps you stay focused, get your results faster and keep your Facebook ad spend small.

If you need an extra boost of energy, mood and clearing of brainfog to get your testing done, I recommend trying Magic Mind's Productivity Shots. It's amazing how 2 ounces of refreshing green juice per day can benefit you and your business! Enjoy a discount of up to 56% off your first subscription of Magic Mind's Productivity Shots by using the special link www.magicmind.com/MYFREEDOM. Plus you can get 20% of your first purchase when you enter the code MYFREEDOM20.

In this episode we explore:

• Ensuring your ad is shown to your Ideal Clients
• Static image, video or carousel...which works best?
• Not great with headlines? Me neither, here's the thing that helped.
• Does your copy have "the connection factor?"
• Why throwing in the towel after 1 Facebook Ad doesn't help your business
• Special Offer to get click-by-click video guidance to setup run your Facebook Ads.

Facebook Ads are a tempting way to get clients. But, will they work for you? You already know they'll be an investment of money. And most likely money is kinda tight because you need clients. That's why you're considering Facebook Ads in the first place.

Before you jump in and pay for ads, it's best to get some education first. You're in luck! During the month of April I'm releasing a 5 episode podcast series all about Facebook Ads. See below for a sneak peak at the upcoming episodes.

In today's episode you'll learn the types of Facebook Ads, the purpose of each type, the approximate cost of each type, and the difference between Cold & Warm audiences.

EVEN BETTER - I'll reveal 2 surprising ways that Facebook Ads can increase your Facebook Business Page following and give you Irresistible Offer Research poll data. Afterall, you don't want to build a product, service or sales funnel offer that nobody wants, right?

Facebook Ads provide Data to Make Decisions. The Data always reveals the Answers to make everything work. You need a Clear Head. That's where Magic Mind's Productivity Shots come in. They help clear the brain fog, bump up your mood and give you energy. Enjoy a discount of up to 56% off your first subscription of Magic Mind's Productivity Shots by using the special link www.magicmind.com/MYFREEDOM. Plus you can get 20% of your first purchase when you enter the code MYFREEDOM20.

In this episode we explore:

• The REAL purpose of Facebook Ads
• The 6 types of Facebook Ads
• Approximate price of each type of Facebook Ads
• How to use Facebook Ads to research your Irresistible Offer before you build it
• How to use Facebook Ads to grow your Facebook Business page following
• Special Offer to get click-by-click video guidance to setup run your Facebook Ads.

SNEAK PREVIEW OF 5 Part Facebook Ad Series (coming throughout April 2024) Ep 192 Should I run Facebook Ads?

Ep 193 The 4 Components that make Facebook Ads Work

Ep 194 How do I know if my Facebook Ads are Working? (Metrics Demystified)

Ep 195 How Does a Meta Pixel help?

Ep 196 Use it or Lose It - Planning & Keeping Track of Facebook Ad Testing Data

How do you keep your "Business Lights" on when you're having a significant energy dip, mental or physical health challenge, or unexpected life whammy?

It happens. You're human. You may wish you felt supercharged every day. But, that's not the human experience.

When you had an employee job, you hoped you had a sick day to use. You'd still get paid and you could rest.

But now you run a business...cue the anxiety and frustration.

WAIT.

NOPE.

REVERSE THAT. CUE THE...COMPASSION

If you have anything other than compassionate thoughts about your energy, your remaining supply will disappear all together.

Instead, let's use compassion, some tips and strategies, and a little secret energy boost to pop you back up. Plus, we'll also reveal some tips & tricks to keep your business running while you take a step back.

Psst....do you know what a Glimmer Window is? You're about to find out.

NEW EXPERIMENT - This podcast is being shared as both a VIDEO and traditional audio file!

In this episode we explore:

• My secret energy booster
• Let's Talk - 3 Terms that give us a common language
• Self Preservation & Business Damage Control - When to Pull Back
• How to Keep The Business Lights On (and what that looks like)
• Generating Glimmer Window

Oh no! This can't be happening! Dang Life Whammies! Just when you got all your ducks in a row, something comes along and knocks them down. Again. And again. What the heck? How are you supposed to run a business when Life Whammies happen? Maybe your business runs differently for a little bit. That's OK. If you don't put your Mental Health first, your business won't matter.

You may get knocked down, but that doesn't mean you stay down. In fact, you may Rise even taller because those Life Whammies were a Catalyst. A Catalyst to Believe New Things.

Get your pen and paper ready. You'll jot down a few things today. I'm going to introduce you to a quick daily practice you can use to evolve into Believing a New Thing about yourself. It's really easy. It's one exercise and 5 questions.

Yes, even that impossible thing you really wish you could believe...you can believe it.

When you believe it, you'll see the path unfold on how to go from Belief to Reality. The first big step is Believing the New Thing.

In this episode we explore:

• Sneak peak of April & May...Facebook Ads!
• Life Whammies and Making Compassionate Space
• Putting Mental Health 1st with a Decision to Believe a New Thing
• Permission for Practical through Delusional Thoughts
• 30 Day Practice to Believe New Things
• From ew Belief to Reality

Tight jaw, heavy chest and tense body = nervous system hijacked by money scarcity.

It happens to everyone. Life whammies happen. As entrepreneurs we get the added bonus of business whammies and sales scarcity.

This episode isn't about how to soothe your nervous system when this happens. This episode is about prevention.

How great would it be if you could just relax? Even better, what if you didn't have to feel this way ever? Perhaps 2024 is the year to finally create your money buckets. Not sure what I mean and how to create them? I'm sharing tips and some special buckets you may have never considered.

Join me as I share a few of my lessons learned from 2023 expensive business experiments and life whammies. Lessons learned always lead to "What would be better next time?" This is the perfect question as we head into the 2024 Business Vision & Plannign workshop. In this episode we explore:

• Lessons learned - expensive business experiments & personal whammies
• Planning experiments and FB ads based on costs
• Business & Personal Money Buckets
• The 3 Types of Business years
• How to bring these concepts in your 2024 Business Vision