My Practice My Business: The Clinical Business of Dentistry

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Are we receiving what we are paying for with our dental supplies?

Every time I asked my assistant for an A1 shade of my new composite, I would think she was handing me a “used” compule. The A2 compules were not much better. After several months of this happening, it dawned on me. “Could the company be having issues with the manufacturing process of their composite being placed in each compule?” Or, could it be something worse, like intentional under-loading of the most popular shades to increase their profit margins.

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"The title may sound harsh, but after working with hundreds of dental offices, we’ve discovered that nearly every office does the same things that negatively affect the practice. These actions ultimately decrease revenue, patient retention and employee satisfaction. The worst part, many of the things we will mention have been preached in dentistry for YEARS. So, we can’t really blame you, but we can help “change you” for the better!"
Baylee Gunnell
Marketing Director
My Practice My Business

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Never let the patient circumnavigate the front office team members Doc. You gave them a job, let them do it.

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How many times do we attend dental trainings with the hopes of that expensive training making a difference in the performance of our dental practice? It can when dental teams, and the doc, increase competency with knowledge and skills, become motivated to be paid fairly for the services you provide, and can envision opportunity and not obstacles with the training you embark on. Let the discussion begin...

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A big "thank you" to all of you listeners and clients. Just some thoughts and a big announcement on training...

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What am I getting at you might ask? It’s simple. The majority of dental teams have been brainwashed into thinking that if dental insurance won’t pay for it, heaven forbid you actually charge the patient directly for services the PPO Plan won’t cover.

Dentists and their teams fear telling patients their dental plan won't cover certain procedures. We need to drop those fears and preconceived false business teachings and charge for the services we provide. It really is that simple, and patients are happy to pay for those services when they understand them. So...teach them.

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Hardly a week goes by that we don’t see an article published, or a diatribe written, condemning dental insurance companies. Or, more specifically, the reimbursement rates, delay tactics, and a list of other topics we all deal with on a daily basis when taking patients who are “dental insured.”

When Tracy and I battled the major insurance players against bundling, down-coding, and misleading language on EOBs, we were protecting the rights of dental offices, and the services they provide to their patients. The one thing we were very careful to protect was the freedoms involved with capitalism. The freedoms that every business has a right too, courtesy of our founding fathers.

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I'm always amazed at how dentists and their teams are completely brainwashed when it comes to business decisions that completely lack fundamental judgement of business skills. No business and thought leaders would ever put up with what we dentists do on a daily basis, let alone make business decisions that are not grounded in profitability so that the company can grow, profit, and thrive. It's time for dentistry to wake up and reclaim forgotten profitability again...

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There are five steps in battling dental insurance plans. At MPMB, we have this down to a science, and hope all listening will engage to protect the integrity of dentistry.

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Welcome to the MPMB office manager and front office training on the Kona Coast, Big Island of Hawaii, at the Westin Hapuna Beach Resort. Our training for front office personnel at MPMB is second to none. Those are not our words, those are the words of those we train. Listen to the curriculum and experience, and then get signed up for next years event ahead of time. This is a "do not miss" event. Mahalo.

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