My Practice My Business: The Clinical Business of Dentistry

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Enough is enough. We as dentists can no longer do free dentistry on our PPO patients, yet that is precisely what third-party payers want us to do. It needs to stop right now. Look at what we did in Utah. Get involved with your state dental associations, copy Utah's House Bill 359, and show the leaders of your state dental associations why they need to get going on copying this law into your own state. It's the best thing Utah ever did for dentists and the patients they serve. And...we're just getting started to protect our dental values here in Utah.

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CAD/CAM technology simply makes dentists want to do better. And the patient experience is second to none. Cerec is leading this charge. If you're not going to DS World, you are missing out, and should just GO!

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Five components that differentiate effective dental teams versus ineffective dental teams. The first one deals with "trust" issues. 

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Today's podcast dives into excerpts from a book called, "The Unspoken Rules" by Gorrick. This is a great read and can be applied to dentistry to help practices do better.

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We had a dental product rep attend one of our introductory courses, and he was blown away with what he learned. Especially when he learned how dental offices can charge for his amazing product, instead of it being a loss leader of freeness to the patient, and just another expense for the dentist. Learning how to charge for technology is a barrier breaker for dental sales reps. Maybe MPMB should be training dental sales reps as well...

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Just because a #dental #insurance company states something doesn't make it true. I know that sounds unrealistic, but we see this crap all the time. We investigate dental insurance #contracts, newsletters they email us, and state #laws that govern those lovely third-party-payers. My dental colleagues, learn to push back, and do it correctly. It will mean thousands of dollars of increased #revenue each month when you do. 

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Opening up a solo dental practice isn't as difficult as most are led to believe, and they become quickly profitable with just a little bit of business training with the dentist/owner. 

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For years we've been told "what to think" instead of "how to think" when it comes to the clinical business of dentistry. We need to dismiss the "dictators of thought" and allow rational thought, or thought leadership, to govern our decisions in business and life. Do you, Doc, encourage innovation and thought leadership within the ranks of your dental team? Or do you allow third-party payers and dental associations to dictate your business, your life?

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It's simply time to invest in formal and "realistic" training for our front office team members, especially the Office Manager.

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Tracy reads the letter, Dr. Rob comments... Good job to the Dentist who got rid of them as a provider. Wouldn't it be nice if we could all get rid of all PPO Plans and go back to indemnity plans... That alone would improve the oral health of a Nation.

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