Mike Mack Asks: What's the Best Way to Sell Digital Products? My Answer.
Are you ready to transform your knowledge into a profitable online business? In this video, I’m going to reveal my 3-step system for selling digital products that has helped me and countless others generate significant income—without the need for fancy writing skills or a big budget.
Step 1: Choose Your Platform
There are two main ways to sell digital products: through your own website or via third-party platforms like Amazon, eBay, and Audible. The choice is yours—do you want to maintain complete control over your sales and profits, or are you willing to share a percentage with a platform that can offer quick exposure? I’ve done both, but my preference is clear: keep control and build your brand by selling through your own channels. However, if you're looking for a faster, albeit more restrictive, route, third-party platforms can be a good start.
Step 2: Pre-Launch Your Product
Before you spend months developing a digital product, test the waters by pre-launching it. Offer your product to your audience before it’s fully created—this not only saves you time but also ensures there’s demand for what you’re offering. I’ve done this with my courses, and it’s a game-changer. Imagine knowing your product will be successful before you even start creating it! If the demand is there, you’re already halfway to success.
Step 3: Create Consistent Content
Content is king, and consistent, high-quality content is the key to building an audience that trusts you. Before I ever sold a digital product, I spent three years creating free content—teaching everything I knew about real estate, marketing, and entrepreneurship. This content helped me build a loyal following and an email list that I could market my products to when the time was right. Your content should showcase your expertise and provide value to your audience, building trust and establishing you as an authority in your niche.
Pro Tips:
Leverage Social Media: Use platforms like YouTube, Instagram, and Facebook to reach your audience for free. Social media is a powerful tool for generating leads without spending money on ads.
Use Email Marketing: Collect emails through your website and use them to stay in touch with potential customers. Offer a free lead magnet to encourage sign-ups, and keep your audience engaged with regular updates and exclusive offers.
Whether you’re selling eBooks, courses, or any other type of digital product, these strategies will set you up for success. Remember, it’s not just about the product—it’s about the process of building an audience, testing your ideas, and delivering real value.
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