Name Brands Podcast

When it comes to advertising in today’s fast-changing world, is ‘creative’ king or is it ‘data’? What criteria are clients using to choose an agency to promote their brand in the new landscape? How do you capture attention in a multi-screen environment? Hill Holliday CEO, Karen Kaplan joins Roger and Larry to reflect on her career that started 36 years ago and talks about the increase in female leadership across her industry and the vast changes she has seen through sixteen different jobs over nearly four decades at the same company.

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Was Massachusetts discovered because the Pilgrims ran out of beer? How has the craft beer landscape changed since Sam Adams entered the market in 1984? Jim Koch, founder and Chairman of Boston Beer joins Roger and Larry in studio for an informative and often humorous look at the past, present and future of the Sam Adams brand. Jim discusses his personal inspiration, the early days of brewing and how a business with one-percent market share stays relevant in the increasingly competitive micro-brew industry.

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Can coffee cause cancer? Is organic produce always better? Does alcohol have health benefits? Dr. Eric Rimm and Dr. Walter Willett of the Harvard School of Public Health provide their expert opinion on the most common food and public health questions, supported by their award-winning research in nutrition. Plus, hear them discuss the dangers of trans fats and share what they eat in a typical day.

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Girl Scouts of America has taught young girls to create opportunity for themselves and others, inspiring the entrepreneurial leaders of tomorrow. NASA rocket scientist turned CEO Sylvia Acevedo discusses how a personal family tragedy led her to have a chance encounter with the organization that changed her life. Plus, hear how the Girl Scouts are preparing the next generation of women through innovative programs like their "Think Like a Programmer" partnership with Raytheon.

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Talbots has established itself as an iconic fashion brand for over 60 years. CEO Lizanne Kindler discusses how to maintain longtime consumers while continuing to evolve and appeal to contemporary customers. Plus, she talks about marketing distribution points to help service their customers in the retail environment.

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Boston Children's Hospital has consistently been named the #1 pediatric hospital in the country, treating over a half a million young patients every year. CEO Sandra Fenwick discusses how they are never content with where they are at, from their scientific research to the valet services. Plus Fenwick shares her stance on increased mental illness in children and reveals the "wow" projects in the works at her hospital on the path to curing diseases.

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It started as a website simply selling stereo racks and entertainment stands. Now Wayfair.com has become one of the world's largest online destinations for everything for the home. CEO and co-founder Niraj Shah reveals how he turned his degree in Mechanical Engineering into entrepreneurship and how less became more with a hyper-focus on their core product.

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Mitchell Gold+Bob Williams are the masters of modern home furnishings. Co-founder Mitchell Gold discusses how they weave a belief system into their brand and why they aren't afraid to mix business with politics. Also, find out why Made in America has more benefits than patriotism and what tv shows have their own line of Mitchell Gold+Bob Williams furniture. 

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Life Is Good is a lifestyle brand that looks to spread positivity one optimistic t-shirt at a time. Bert Jacobs speaks with Roger and Larry about how selling t-shirts out of a van with his brother led to a $100M business 24 years later. Hear how one simple question from their mom helped instill optimism in them, how a co-branding opportunity with Dunkin' Donuts is taking shape and what was their worst t-shirt design.

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The biggest resort casino in North America is not in Las Vegas or Atlantic City, it's in Connecticut. Foxwoods Resort Casino's president and CEO Felix Rappaport stops by to discuss the progression of casinos in America, how partnering with the competition can be good business and the best cheating scams he's come across. 

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