There are over 700,000 podcasts currently. 700,000! How will you make yours stand out? The first place to start is with a perfect name.

Brand twins - two companies that have the same brand name. Do these companies have any problems having another company with their name, and why is it allowed?

Our final strength is the Fanciful Mark. What sounds like something out of a Disney movie is not far off, as they are in fact made up. Find out the stories behind the names of two companies you have for sure been a customer of!

How are companies with names like Purple, Blue, Hello, and Verb able to make their customers think of them using these common words?

Name Changers is made in association with NameStormers, a naming agency in Austin, TX. Find out more about them at namestormers.com.

Netflix, Burger King, Pinterest, and a lawn service named Lawn Order. These all have something key in common and we talk about that today on NameChangers.

The next level of trademark is Descriptive. This level might be the best for your company, but you could end up with years of legal battles and trying to prove the name is worth protection. We will learn about the two types of trademark registers, and the story of Best Buy's GeekSquad.

NameChangers is made in association with NameStormers, a naming agency in Austin, TX. Find out more about them at www.namestormers.com. Special thanks this week to Christopher Roden and Megan Dzialo.

For the next five episodes, I will discuss the five strengths of trademark. First on the list is Generic Trademark. Find out what words are not legally protected and how being too good at marketing can end up with you losing your trademark.

The conclusion to our talk with naming guru, Mike Carr. 

Name Changers is made in association with NameStormers, a naming agency in Austin, TX. Find out more about them here.

Naming veteran Mike Carr provides some insight into crafting a perfect name. He has been in the business a long time and knows his stuff.