Naming in an AI Age

Here's a chance to meet some other members of the NameStormers team! Introducing our resident millennials- Megan Dzialo and Ashley Elliott. Join Adelaide, Megan, and Ashley as they dive into the marketing and branding perspectives of the millennial generation compared to Generation Z. What does it take for a name or brand to sway the purchasing power of these target markets? Listen in for insight from these consumers and namers!

Join Mike and Adelaide as they discuss the pros and cons of AI generative naming- how can you improve the future of naming when names generated are thoroughly based on content from the past? When and how should you leverage AI in the name generation or creative process? Find answers to these questions and more on this week's episode of "Naming in an AI Age."

The NameStormers team recommends market research testing to most, if not all, of their clients- particularly those that are B2C- but how do they do it? Learn more about the inspiration behind and the importance of the System 1 / System 2 research conducted by Mike Carr and his team. When you're next looking to better understand your target market and what they might think of a name, look no further than NameStormers!

Companies of all caliber approach NameStormers for their services - from Fortune 500 companies to early-stage start-ups - but when do some of the more well-known brands leverage their existing name for a product/service launch and when do they start from scratch with a naming firm? Listen in on Mike's perspective as he and Adelaide discuss real-life examples from Johnson & Johnson and Proctor & Gamble.

At NameStormers, we do our best to ensure that every name we give clients is available for trademark purposes. Join Mike and Adelaide as they discuss the difficulties of finding the "perfect name" as trademark applications only continue to grow. Learn how targeting your trademark screening more intentionally toward specific countries can make the process easier on your team and likely lead to a more ideal name. 

The Namestormers are incredibly "pro-market research," but how can you go about the process from a more effective, quantitative way compared to the standard qualitative focus group? Join Mike and Adelaide this week as they discuss key decision points in the market research process and how the NameStormers mitigate bias in their process once they have generated enough creative to start testing.

Join CEO and Founder of NameStormers, Mike Carr, as he talks with CEO and co-founder of Yeager Marketing, Renee Yeager, about Elon Musk's change of Twitter to X from a branding and naming Perspective.

0:00 -  Introductions
1:38 - Twitter to X – a mishandling?  
4:07 - Musk as a Maverick 
5:56 - A win or loss in the long run? 
7:15 - X as a name & brand 
8:30 - Advice for making a rebrand decision 
10:52 – The value of an existing name/brand    
11:45 – What to consider before a rename/rebrand 
16:05 – Getting over hurdles and limiting risk 
19:04 - Understanding risk regardless of business size 
20:42 - Risk in the Digital World 
24:32 – Brand messaging & consistency 
26:53 – The Angry Orchard Story 
29:02 – Advice before rebranding 
30:41 – No critics allowed  

Inspired by something Jay Acunzo said years ago- Mike and Adelaide unpack the importance of genuine relationship building. Going beyond a client/consultant or consumer/business relationship can be a delicate but wonderful and effective strategy, as long as the relationship is built authentically. 

Join Mike Carr and Adelaide Brown this week as they discuss the, often entrepreneurial mindset, determined to find love at first sight with a new name. Managing expectations, wrapping a story around a name, and guiding clients through their product or company vision are just a couple of roles NameStormers take on as creative consultants!

Join Mike Carr and Adelaide Brown as they discuss the nuances of pitching names to clients. Gain insight into the NameStormers process and the detail-oriented storytelling process of crafting a client presentation.