What names work and what names do not. 

A study published in the Journal of Marketing that across six experiments, using both observational analyses of real brands and experimental manipulations of invented brands, shows the types of names which improve brand performance and outcomes.

 You this episode to help you name your company, product or service.

EPISODE LINKS:

• Is Nestlé a Lady? The Feminine Brand Name Advantage
   https://www.researchgate.net/publication/348683467_EXPRESS_Is_Nestle_a_Lady_The_Feminine_Brand_Name_Advantage

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