In this episode, we visit Texas, talking with Robert Stein at the Dallas Museum of Art, about their DMA Friends program. This innovative points-based loyalty program rewards patrons for visiting and interacting with the museum's exhibitions. Robert describes the launch of the program, how it works, and reports on the success of the program to date. As of this podcast, the program has welcomed more than 100,000 members, with an average of 500-800 people signing up every weekly.

Panelists

Robert Stein serves as the Deputy Director of the Dallas Museum of Art where he leads the staff and the DMA’s active programs of Education, Conservation, Marketing, Technology, and Research. In 2013, Stein managed the DMA’s transition from paid to free general admission and the simultaneous launch of an innovative free membership program called DMA Friends. DMA Friends strives to increase participation with the Museum through a novel loyalty scheme and generates meaningful data about museum participation that DMA staff can use to refine educational programming and public experience. 

Ron Evans is the host of NAMPRadio, and is an arts marketing and technology consultant from Group of Minds in San Jose, CA.

In this episode, Ron talks with Ceci Dadisman, the director of marketing and PR for the Palm Beach Opera, about the concept of the "curated arts experience," and ways that the audience can be engaged with the art. Ceci and colleagues have created a new website for case studies at http://curatedartsexperience.com.

Ron talks with Rebecca Wallace, the author of "Smiling At Strangers,". To help market her book and engage people with the story line, Rebecca used Twitter, sending tweets as her story's protagonist. More info on Rebecca's book can be found on her website, http://ballyhoopress.com, and you can follow her main character, Catherine, at http://twitter.com/reporter1999.

In this episode, Ron talks with Jeff Hawthorne, the Director of Community Affairs for Regional Arts & Culture Council (RACC.org). RACC is the host of the 2013 National Arts Marketing Program Conference being held in Portland, Oregon. Jeff provides great information on the arts scene in Portland and takes time to talk about the recent  "arts tax" now in place and marketing techquies like the stampede of naked museum-goers drawing people's attention to musuem offerings. Learn about Portland and some of the events that will be happening there during this year's NAMP Conference, which is November 8-11, 2013.

Ron talks with Laura Kakolewski, after taking on the new role as manager of the National Arts Marketing Project and the NAMP Conference. Laura share her background in the arts, and hints at exciting new aspects of this year's 2013 conference in Portland, OR., including new conference panel tracks, new technology-based networking opportunities, and a few other tasty tidbits that are in the works.

In this episode, Ron talks with Kathy Keele, the CEO of the Australia Council for the Arts about her journey as an American marketing expert working up to running the top arts organization in Australia. We also pick her brain on interesting marketing tactics she has seen recently in Australia.

Ron talks with Lisa Mallette, Executive Artistic Director of City Lights Theater Company about their committement “to create an 'aha!' aspect for each production" and the use of innovative techniques such as using specialized cards that went along with popular play “In The Next Room (The Vibrator Play).”  View the current season at the City Lights Theater Company on their website: http://cltc.org.

In this episode, we launch the new show format. Based on your feedback, we’ve gone to a shorter episodes (15 minutes) with a one host, one panelist format. Ron continues to host, with Matt and Maris taking on new roles as “reporters from the field” and occassionally will return as guest panelists.

In this episode, Ron talks with Susannah Greenwood of Team SanJose about the Silicon Valley Small Theater Awards. This low tech, low cost, high-impact idea has been giving recognition to needy theatre companies for the past seven years.

Guest panelists: Susannah Greenwood is a theater director, blogger, and local stage celebrity. Her blogs on Silicon Valley theater and the Silicon Valley Small Theater Awards at her blog: http://artsalot.wordpress.com.

In this episode, the panelists, Ron Evans and Maris Smith talk with Josh Russell about the rebranding of Artsopolis.com to LiveSV.com. Josh will share how an arts organization can navigate the path to community wide acceptance of a new brand.

Guest panelists: Josh Russell has worked in marketing and communications in Silicon Valley for more than 10 years and is the Director of Communications and Emerging Initiatives at 1st Act Silicon Valley, and is in charge of the new LiveSV.com brand.

NAMPRadio Recommends:

Maris recommends: Social Media company Involver.com as well as new changes to the Hulu advertising platform.

Ron recommends: The National Arts Index, which allows you to compare spending on the arts and other statistics of your community with other communities.

Josh recommends: The blog of a Silicon Valley marketing company called Pure Matter, with insights on social media measurement  

Outro music: “El Viento" by Justin Gordon. Find out more about this artist at his website (music used with permission from the Podsafe music network)

In this episode, the panelists Ron Evans and Matt Campbell talk with composer Rob Kapilow about ways to prepare audiences for musical performances. Giving audiences background information in advance helps build their anticipation while training their ears to understand the musical art form.

Guest panelists: Rob Kapilow is a composer, conductor, and commentator on music. What characterizes all of Kapilow's work is his ability to create an "aha" moment for his audiences and collaborators, and his dedication to bringing music into people’s lives. Opening new ears to musical experiences, Kapilow is helping people to understand how music can enrich, reflect, and enhance their daily lives – whether it's through his "What Makes It Great?" presentations (including a "Live From Lincoln Center" PBS broadcast), his "Family Musik" shows, his "Citypieces," and his books, (All You Have To Do Is Listen and What Makes It Great?)

NAMPRadio Recommends: ○ Ron recommends: http://qrcode.kaywa.com as an easy way to generate QR codes ○ Matt recommends: 7 best practices for running a retargeting campaign from imediaconnection.com○ Rob recommends: "Spend 75% of your time with outsiders -- all the best ideas come from people outside the world you're in."

Outro music: Rob Kapilow tickles the ivories for us!