IBM is a remarkable company, having masterfully pivoted over it’s century-old life to remain highly relevant in the B2B space. In fact, they are sort of the poster child of reinvention, having started in the hardware space and now are thriving in the professional services space.

But IBM wasn’t at the 2019 Gathering as an honoree. Rather, we invited Nancy to come and present because of their proprietary research around the customer experience and how they are helping brands apply AI to improve how strategy, creativity and technology all commingle in hyper efficient ways to boost customer engagement.

Have a listen, and just as importantly, download the IBM Brand Belonging research that Nancy references and see how well, and how quickly, your company can leverage its findings.

This is a condensed version of Nancy’s 40 minute presentation at the Gathering, in this shortened episode you can hear a handful of Nancy’s insight on the powerful tools that are now at the disposal of brand leaders and forward thinkers. To hear more of this technology, and how you can better utilize it, check out Cult Brand Secrets Premium. By subscribing to our Premium Plan, you’ll gain access to full presentations by the most well-known brands in the world from The Gathering’s past events. Learn more at CultBrandSecrets.com