Instagram Creators can be broken into groups by follower count, but it’s hotly debated as to what those categories are truly defined as. Join us as we break down the categories, pricing and brand uses for each group of Instagram influencer.

Timestamps:

• [0:54] If you like it, like it.
• [3:36] Influencer levels.
• [5:44] Nano influencer. 
• [6:27] Micro influencer.
• [9:11] Mid-tier influencers.
• [13:52] Macro influencers. 
• [16:28] Casting micros.
• [20:23] As an influencer, you are also a small business owner.
• [25:57] Casting midtier.
• [31:26] Casting macro.
• [34:29] Takeaways.

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