With 2020 wrapped up, our attention has turned to goals and opportunities in 2021. With that in mind, the Nashville Digital Marketing Podcast will be changing.

Yes, members of the music business can easily see that your website does not have Google Analytics installed. Consider it a missed opportunity to understand your audience, and grow it!

On episode 18 of the Nashville Digital Marketing Podcast, Jake reminders listeners to not allow themselves or their music to get lost and forgotten. People are busy. People have a lot going on. They will forget about you if you let them.

You don't need to be a digital marketing expert to understand the importance and proper prioritizing of List, Offer, and Creative.

As much as people talk about Facebook Ads targeting as a key method for finding the right audiences for your music, much less attention goes to YouTube custom audiences. Greater precision, wider range of possibilities, and MUCH lower cost.

With the new digital marketing tool from HyperValue, you can put your music in front of the most influential audiences in the music industry. Podcast subscribers receive 25% off with code NDMP25.

It's one of the most important relationships you'll have in the music industry. In Episode 14, Jake explores what makes a great artist manager, and uncovers the single characteristic that matters most.

A quick-hitter for Episode 13. Set up this tool in 4 minutes or less, and get alerted when people talk about your band - or you.

In a few years, you might really wish someone would've told you about these Big 4 tools in digital marketing.