Musicians are entrepreneurs. Entrepreneurs are marketers. Your music has to be great, but that's a given. Knowing how to develop your audience is a challenge and an opportunity.

Yes, you need a website. Now let's talk about the basic things you must have on that website if you're a musician.

The music industry has changed. In the era of declining revenues for the raw music files, live music is more important than ever.The controversial reality is this: it's not necessarily about how talented you are as a musician - especially when you're...

Paid search, or Search Engine Marketing (SEM), is the most profitable digital marketing channel for many businesses. Does it make sense for musicians? When should you consider using it?

The hot topic in music marketing is how to trigger, hack, or milk the Spotify algorithm to get songs "viral" - let's break this down and take caution when pursuing this objective Here's why.

In the latest rendition of the Nashville Digital Marketing Podcast, Jake sounds off about the overuse of marketing funnels, specifically on social media platforms.

Revealed in this episode: the golden rule of digital marketing. For musicians, for businesses, for everyone. Memorize this law of advertising and build your career and business around it.

In today's age of social media profiles and affordable digital tools, can you get by without a website? As a musician, how critical is it to make the time, energy, and financial investment? Let's explore.

Episode 3 - Jake explains what makes Nashville the digital marketing capital of the world.

In this episode of the Nashville Digital Marketing Podcast, Jake shares a story of his first trip to Nashville and how it ultimately led to his further involvement in the music business and helping musicians advance their career.Mentioned in this...