Nata PR School (EN)

Dear PR Friends, if, like me, you own your own business and numerous competitors operate in your industry, could you tell me in a single short sentence what sets you apart from the competition?

In what ways are you different?

This is a consideration we don't take lightly at NATA PR agency. Every year, this theme comes up for discussion.

What sets us apart from other agencies offering similar services?

Every year, the answer to this crucial question varies and evolves. I felt the desire to share my initial thoughts on this matter this year. I'll probably revisit it in a future podcast episode because it's a crucial point and often the cornerstone of all our PR operations with our clients.

I remember, a few years ago, I enlisted the services of Chris Bergeron, an advertising visionary who has now become an author and Vice President of Strategy, Inclusive Creativity at Cossette.

It was with her that I developed the famous NATA Model: six steps for a successful campaign that you can download for free at the bottom of this episode.

The answer that year to the famous question "What sets us apart?" was:

Our method, our structure – we have a defined plan and need to make it tangible to explain our services that remain mysterious to several of our clients.

Today, the definitive answer to what sets us apart has not yet been identified.

With all the profound changes we have undergone since the pandemic, my initial answers are a return to the basics:

- As we are a bilingual agency (French-English), our Francophone side gives us a human warmth that Anglophone agencies lack.

- We work with pleasure.

- We are attentive.

- We offer outstanding/quick service.

- Our expertise is unique.

New agencies do not offer the strategic support that we have due to the thirty years of experience of the founder. Yes, me, your humble servant.

I am always in the mindset of a beginner who has much to learn and yet possesses what I call "data," my useful statistics that often prove accurate.

I don't like to talk about extensive experience; it sounds very pompous.

But it's certain that I have accumulated years of knowledge that are extremely useful.

We train our teams, we support young talents, and above all, we help them grow within our company. This gives us a unique, exceptional culture and allows us to offer outstanding service.

That's where I am in my initial reflections.

The second wave will come with our teams from different offices in LA, Miami, Toronto, and Montreal.

It's a fantastic opportunity to exchange ideas with all these different markets and diverse cultures.

So, stay tuned for more.

We'll talk about distinction in a future episode.

And you, what sets you apart?

THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR

Workshop/3-DAY Challenge ➤ https://prschool.natapr.com/defi-3-jours-082023-EN 

GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en

THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR

SIGN UP TO OUR LISTS ➤ www.natapr.com

INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

One of our students is ready to send out his press release. His superiors have asked him to do so as quickly as possible, before the opening of the new store. "Everyone needs to know that we have a new store," they tell him.

After reviewing the essential information, my final question was quite simple: what images do you have on hand for journalists to illustrate their articles?

My student had no images of the store or sketches, which are now computer-generated and provide a very close idea of reality, the famous "renderings."

You can send a press release without images, and you may have the chance that the nearest newspaper can send its photographer. But it's risky.

It's better to wait until you have all the information, and the images of the new store are crucial here.

If the new point of sale is on a busy street, having an image of the store's facade will be most useful.

We simply cannot do it without images of quality today. And this is where step number 4 of the NATA PR Model comes into play, reminding us that images are essential.

At NATA PR agency, we invited journalists to the opening of a flagship store for a major international brand, and we received the photos only a few days after our event.

Well, the media waited to receive the photos to publish articles. And that's for the best because an article without an image does not have the same impact and will not capture the attention of many readers.

I challenge you to find an article in a magazine or newspaper that is not accompanied by an image or a photo. You will see that it's rare, and I promise you will have a hard time finding even one.

The press release still has its place, and photos have become indispensable. According to CISION's survey on the state of the media: 73% of journalists request and use them.

I suggest prioritizing photos over videos if you have to make budgetary choices. Photos will be useful on your website and social media and accompanying your press release.

With high-quality professional images, you increase your chances of getting noticed. Imagine a product you want to promote that has no photos. The same goes for a store, a new shop, etc.

If you sell services like us, photos of you will be useful.

What to do if you have no image to accompany your press release?

Well, delay sending information until you have an image.

You often have only one chance to make a good impression. If a journalist contacts you after receiving your press release and asks for images, they will move on to the next issue if you don't have a photo to represent your product or service.

Here is step number 4 of our model: the necessary tools. You can download it for free at the bottom of this episode.

THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR

Workshop/3-DAY Challenge ➤ https://prschool.natapr.com/defi-3-jours-082023-EN 

GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en

THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR

SIGN UP TO OUR LISTS ➤ www.natapr.com

INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

One of the great mysteries surrounding public relations professionals is undoubtedly everything related to their contacts and the famous lists of journalists, formerly known as the address book.

And as perception and beliefs are often more powerful than reality, our clients believe, probably like you, that we know all journalists and influencers in the universe by their first names.

They think that we know all the media in the galaxy and that we know exactly what is happening in real-time on social media.

We are indeed present in the media and influence field, and we have significant knowledge of what is happening there. But, my dear PR friends, possessing all this knowledge in real-time is impossible for a human like you and me.

I hear you, and you're probably thinking, like me, that this might be one of the things that artificial intelligence can bring us. Honestly, I hope so. It would allow us to save a lot of time that we could use to approach and serve our clients even better.

It's simple, all our employees at the NATA PR agency, from the assistant to the senior account manager (including myself), spend hours doing contact research every week.

As we serve clients all over North America, we have an ocean of media and contacts at our fingetips. We have tools and databases that are very useful to us.

But just like for you, our number 1 ally remains for now: Google. Finding the foremost journalists is one thing, but when looking for freelance writers that the media works with, there is nothing better than Google to help us in our research.

If you are like many of our NATA PR SCHOOL students, alone in your marketing department, or a solopreneur who needs to maximize their time to promote their products and services, nothing beats step no. 3 of the NATA PR Model, which you can download for free at the bottom of this episode.

After answering the first question of our model and telling your story in the 2nd step, you are wondering to whom to send your information.

Which journalists and influencers will be interested in your story? Yes, that's step three. And to start, you may only have 5 contacts: 2 journalists and three influencers.

But if you have done your research on Google, you know that these 5 contacts often talk about your industry and are interested in the services you offer.

Where to start to find what we call the real influencers?

Well, see what the brands you admire and your competitors are doing.

What are the specialized publications in your industry? Does your local newspaper talk about entrepreneurs like you?

Focus your research circle on a minimal number of media/influencers and add a few contacts (2-3) each week.

It is better to have a list 10 contacts of what we call "real influencers" interested in your activity than a list of 2000 contacts that a friend provided you.

According to CISION's annual media survey, journalists say they receive less than 25% of press releases that are useful to them… so see, do your research and contact the real journalists, and your chances of capturing their interest are significant.

THE FREE NATA PR MODEL

https://prschool.natapr.com/Le-Modele-NATA-PR

Workshop/3-DAY Challenge

https://prschool.natapr.com/defi-3-jours-082023-EN 

GET FEATURED FOR FREE

https://prschool.natapr.com/evergreen_en

THE FREE NATA PR MODEL  https://prschool.natapr.com/Le-Modele-NATA-PR

SIGN UP TO OUR LISTS  www.natapr.com

INSTAGRAM  https://www.instagram.com/nata_pr_school/

I've already talked about my initial impressions of ChatGPT in episodes 140 and 161. Since then, I've extensively used this new tool, which has, in a way, become my new assistant for writing my podcast texts and translations.

For those who may not know, I always record 2 podcasts per week, one in French and one in English.

Once again, I've noticed that my curiosity has become increasingly useful. The fear of making mistakes or not knowing has greatly diminished over the years. It's simple, I know, and I accept not knowing.

And it's from this realization that I move forward. The thought that keeps me going is always this one. I'll share it with you, and use it if it resonates with you:

"I know I can always learn new things."

This simple thought creates in me an emotion of energy and strength, making me want to explore.

So, that's what I do with the free version of ChatGPT. I experiment and learn to use it better and better.

For those familiar with our six-step model, you probably know that we encourage you to tell your story at step 2 (download the document for free at the bottom of the episode). This is where ChatGPT comes into play.

The second step is often challenging for many of you who have the belief that you find it difficult to write or that you lack writing talent.

Well, dear friends, no more excuses! ChatGPT is your new assistant. Yes, you know, it's that new virtual employee who writes beautifully and translates astonishingly.

Yes, I love using ChatGPT, which allows me to work faster and can write better than me.

I always write an initial version of my podcasts in French, my native language that I'm quite proficient in. There are certainly more than ten episodes that I then send to my virtual assistant, ChatGPT, and ask it to correct my text and provide an improved version.

And every time, I'm amazed by the quality of the suggestions. Yes, I continue to modify some parts of the text that I find don't exactly convey my thoughts, but the improvement is astounding.

I even teach you how to use it at the NATA PR SCHOOL, precisely when we address step 2 of the model: telling your story.

I propose a very simple technique to start writing your press releases or outreach emails, which is the point form technique.

For example:

• NATA PR Public Relations Firm

• Established in 2000

• Specializes in luxury and high-end consumer products: beauty, design, fashion, and food

Results

Of course, here's a more concise version of the presentation of NATA PR:

Founded in 2000, NATA PR is a public relations firm specializing in luxury and high-end products, covering the fields of beauty, design, fashion, and food. Our company is known for its ability to promote excellence and innovation within these sectors by establishing privileged relationships with the media and opinion leaders. NATA PR embodies elegance and uniqueness, offering a trusted partnership for brands looking to shine in a demanding market.

My final edited version:

Founded in 2000, NATA PR is a public relations firm specializing in luxury and high-end products, covering the fields of beauty, design, fashion, and food. We establish privileged relationships with the media and opinion leaders. The agency's expertise in network development, public relations, social media, and message creation to reach and engage consumers is anchored in its creed: "We influence the real influencers."

So, no more excuses, PR friends! Go explore ChatGPT. The more specific questions you ask it, the more it will provide you with texts that suit your needs.

THE FREE NATA PR MODEL

https://prschool.natapr.com/Le-Modele-NATA-PR

Workshop/3-DAY Challenge

https://prschool.natapr.com/defi-3-jours-082023-EN 

GET FEATURED FOR FREE

https://prschool.natapr.com/evergreen_en 

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INSTAGRAM

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When I talk to students from the NATA PR SCHOOL or entrepreneurs, one of the topics we often discuss is how to make sure our emails are read and generate interest.

How to capture the attention of the media and influencers through public relations, but also how to get the attention of consumers.

Although this is our profession, this step, which is also the first of the six-step NATA model, is one of the most important steps we use every week.

Step 1 of the NATA model is this famous question: Why would they talk about you?

If you don't have our model, you can simply download it by clicking on the link at the bottom of this episode.

Many brands and some of our clients frequently ask us this question. So I decided to explore this crucial step again in this podcast.

One of our students who is in the process of writing his first press release also shared his sales email with me.

Well, you can also use this question to create your first introductory email because, yes, public relations as we practice it is very similar to selling .

I often say that we do "soft selling," a form of gentle sales.

Our profession often involves suggesting our clients' products and services to journalists and influencers.

We "sell" them the idea that their readers or fans will be interested in our clients' products/services.

We must generate the desire to talk about our suggestions, in a way, create an emotion of desire in our interlocutors.

The same goes when you approach potential customers who don't know you.

You must:

1- Identify what their issues, problems, and irritations are.

2- Offer them your solution and make it desirable.

For journalists and influencers, you must:

1- Identify what their readers/fans are looking for and like.

2- Offer them these ideas.

When you answer the first step of our model: why would they talk about you? – the answer could resemble the headline of a newspaper article.

For example: Company X launches a new product Y.

Or Company X incorporates artificial intelligence into the development of its formulas.

The latest developments and current trends will interest journalists and influencers.

Your potential customers, on the other hand, are looking for solutions to their issues: lack of time, weight loss, their competitors are making a lot of noise, etc.

The shorter and more aligned with what they are seeking your answers to these questions are, the more positive results you will achieve.

The more answers and sales you will have. It's as simple as that.

Humans seek solutions to their problems.

Become the solution they are looking for.

Let’s say you are looking for ways to increase your sales, and the following questions obsess you:

1- How to increase your visibility?

2- How can you make yourself known?

3- You wonder how to get people talking about you in the press and on social media.

And yes, we have the solutions for you at NATA PR agency and NATA PR SCHOOL.

See, use the same questions and see what your answers are.

Sometimes you need to experiment to generate reactions and capture your audience's interest!

THE FREE NATA PR MODEL

https://prschool.natapr.com/Le-Modele-NATA-PR

Workshop/3-DAY Challenge

https://prschool.natapr.com/defi-3-jours-082023-EN 

GET FEATURED FOR FREE

https://prschool.natapr.com/evergreen_en

THE FREE NATA PR MODEL

https://prschool.natapr.com/Le-Modele-NATA-PR

SIGN UP TO OUR LISTS

www.natapr.com

INSTAGRAM

https://www.instagram.com/nata_pr_school/

Why Take Advantage of Public Relations

Influence is taking up an increasingly prominent role, and you might be wondering why you continue to use public relations. This question is asked by several brands, including some of our clients. That's why I've decided to explore these questions with you.

As many of you probably know, I am no longer at the beginning of my career, and I, like you, see how the web and social media are evolving. I'm certainly one of the last people at NATA PR to watch traditional television and read certain printed newspapers and magazines. However, like my younger colleagues from Generations Y, Z, and A, I continue to evolve and read numerous publications on my computer and tablet.

I particularly enjoy discovering how major media outlets use social media, such as The New York Times, Le Monde, Vogue, and many others.

So, why continue to leverage public relations?

1. First and foremost, to continue maximizing your online visibility.

2. To avoid ceding the entire space to your competitors.

3. To continue communicating intelligently.

What do the major companies you admire do to increase their visibility?

1. They implement online and traditional advertising programs.

2. They develop both organic and paid influencer programs.

3. They use public relations, especially for print media (20%), but primarily for their online presence (80%).

So, why deprive yourself of public relations?

If you don't communicate with journalists in your industry and never support their publications, don't be surprised if they don't talk about you. However, if you continue to send them relevant information and content, they will continue to cover you and your updates.

At NATA PR, we only develop a proposal with a public relations program, of course, complemented by an influencer program (organic and paid).

These programs share many commonalities and converge at fantastic opportunities. Recently, the Elle Canada team, to whom we sent one of our clients' complete Khol collections, had fun with our client's products on their TikTok account.

See, this is just a small example, but it's only possible if you have an integrated public relations program in your marketing plan.

If you establish a partnership with an influencer and use them in one of your advertising campaigns, know that traditional media outlets and many magazines will be interested in this news.

Once again, if you don't communicate what you're doing to traditional media, these visibility opportunities will not be extended to you. Major brands and your competitors who understand how to benefit from public relations are communicating with these journalists and will get the visibility you are looking for,

If you're not among these propositions, it's as if you don't exist.

Also, if you're interested in exploring a part of our program, I invite you to sign up for our Workshop/3-DAY Challenge. It consists of three short 30-minute presentations where you can start writing your press release and finding journalists and influencers.

The link is at the bottom of the episode.

I hope to see you at the workshop

Workshop/3-DAY Challenge 

https://prschool.natapr.com/defi-3-jours-082023-EN 

GET FEATURED FOR FREE

https://prschool.natapr.com/evergreen_en

THE FREE NATA PR MODEL

https://prschool.natapr.com/Le-Modele-NATA-PR

SIGN UP TO OUR LISTS

www.natapr.com

INSTAGRAM

https://www.instagram.com/nata_pr_school/

Hello PR friends! For this episode, I wanted to explore a topic that is relatively new to me and my team and is certainly evolving: affiliate programs.

We understand the principles of these programs and have implemented them for a few clients. But we aim to make it a well-oiled and effective service to offer to our clients.

Perhaps in a few months, I will have a different opinion of what many in the United States call "Affiliate PR."

So, here's where we stand today and what I understand about "affiliation."

The platforms where influencers can sign up to receive a percentage or a fixed amount of the sales they generate are becoming more numerous.

I am particularly looking at what Amazon is doing in this regard, as they often lead the way in all things related to the web.

So, why am I interested in affiliate programs? For over a year now, every time we present our clients' products in New York or Los Angeles, stylists, and an increasing number of journalists in the fashion industry, ask us if our clients have an arrangement with their publishing house to talk about their new products and insert a clickable link.

And yes, that famous link that readers can click to go to our client's sales site, where they will be offered a percentage if the sale is completed, of course.

As is often the case, our American friends are ahead of the curve on this topic, but I see more and more magazines featuring products with links that direct the reader to the websites of Sephora, Amazon, major pharmacy chains, or any site other than that of our clients.

We can understand why magazines are embracing this new system because traditional advertising revenue often no longer suffices to ensure their survival. These new earnings are obviously essential, it must be said.

Affiliation is also offered to influencers who talk about certain products to their community, offering them a code or a specific discount.

This code allows the brand to know if the influencer's community is interested in their brand and is purchasing their products.

And quite often, it's not the influencers perceived as representing the brand in the best way that generate the most sales.

More than once, we have seen our clients' opinions change upon seeing the sales of influencers who were not among their top candidates.

But when the sales roll in, the aesthetics of photos and videos suddenly become less important.

Yes, sales speak, it's the name of the game.

What about you? Have you implemented an affiliate program?

Are you satisfied with it? I would love to hear from you on this subject.

Feel free to contact me; you will find my contact information on our website.

Also, if you're interested in exploring a part of our program, I invite you to sign up for our Workshop/3-DAY Challenge. It consists of three short 30-minute presentations where you can start writing your press release and finding journalists and influencers.

The link is at the bottom of the episode.

I hope to see you at the workshop

Workshop/3-DAY Challenge 

https://prschool.natapr.com/defi-3-jours-082023-EN 

GET FEATURED FOR FREE 

https://prschool.natapr.com/evergreen_en 

THE FREE NATA PR MODEL 

https://prschool.natapr.com/Le-Modele-NATA-PR

SIGN UP TO OUR LISTS 

www.natapr.com

INSTAGRAM 

https://www.instagram.com/nata_pr_school/

If you've been listening to this podcast for a while, you probably know that I'm a big fan of coaching, to the extent that I even obtained a certification from the Life Coach School.

Several years ago, I became interested in the work of some American coaches who offered online training and were using Zoom long before the pandemic. One day, I wanted to enroll in the program of one of them, who had decided only to accept coaches into her program. Since I had already subscribed to her "self-coaching" course, which had benefited me greatly, I thought, why not become a coach? It would be helpful in my relationship with my employees.

That's how I became a coach; this certification is very serious. I even have to take an exam every year to renew my license.

For the skeptics, know there are good and not-so-good business coaches, just as there are excellent and less brilliant dentists and doctors.

I was skeptical for a long time about these self-proclaimed coaches. However, when you meet an expert who has decided to share their experience and knows how to impart knowledge to help you progress, I promise you that your opinion of coaching will change.

If you try coaching, it's crucial not to stick with a coach who doesn't suit you. I've worked with several excellent coaches in recent years, and each time, it has allowed me to make great strides in my business and increase my revenue.

What do public relations and coaching have in common? Coaches, just like us, professionals in public relations, are here to:

1. Help you progress faster.

2. Find the best shortcuts.

3. Contribute to growth.

HELPING YOU PROGRESS FASTER

As you know, you need to make yourself known to amplify your impact and reach. PR allows you to expose yourself to many potential clients quickly. It's one of the significant advantages that PR offers.

FINDING SHORTCUTS

PR is a fantastic tool for finding your keywords and attention-grabbing press release headlines that are unique to you. There's nothing like PR to summarize your journey and tell your story. Yes, PR helps you find the shortest paths to reach your goals.

GENERATING GROWTH

If you've founded a business and created products and services, it's undoubtedly to sell them and make a profit. Once again, you invest time and money in making yourself known and getting people talking about you.

And public relations are here to contribute to your visibility. The more your consumers hear about you, the more they'll trust you and be inclined to buy what you offer them.

So, here's to PR and coaching for going further, faster!

Also, if you're interested in exploring a part of our program, I invite you to sign up for our Workshop/3-DAY Challenge. It consists of three short 30-minute presentations where you can start writing your press release and finding journalists and influencers.

The link is at the bottom of the episode.

I hope to see you at the workshop

Workshop/3-DAY Challenge 

https://prschool.natapr.com/defi-3-jours-082023-EN 

GET FEATURED FOR FREE 

https://prschool.natapr.com/evergreen_en 

THE FREE NATA PR MODEL 

https://prschool.natapr.com/Le-Modele-NATA-PR

SIGN UP TO OUR LISTS 

www.natapr.com

INSTAGRAM 

https://www.instagram.com/nata_pr_school/

One of these areas for improvement by our marketing friends is the belief that the media and influencers are obliged to talk about the latest developments in their company and that it's only natural for their CEO to be interviewed on the news.

"My marketing friend told me, 'This TV show wants to discuss products made from oats, so it's obvious that they should feature our new locally made 100% oat-based drink.'"

It's challenging to make them understand that things don't always go in the direction they assume.

Because this TV show may choose not to feature your oat-based drink.

When a journalist or influencer talks about you or your product without being paid, it is a privilege.

I choose my words carefully here because this journalist or TikToker is not obligated to talk about you. Freedom of the press does exist.

How often have I heard, "The press must talk about us. We are an advertiser!"

Well, my dear marketing friends, there is no connection between you, the advertiser, and the journalist deciding whether to give you their attention.

The same goes for influencers. They have an even greater freedom because they are not bound by journalistic rules.

They are also free to test your products and share their experiences as they see fit with their followers.

Especially if you don't pay them, this mention is "organic," therefore unpaid.

But this is where the magic happens, my marketing friends.

Nothing is more powerful than this intermediary between your product, service, and customers.

Yes, times are becoming increasingly challenging, and sometimes, the line between an article and advertising is thin. But what would a magazine, an Instagram account, or TikTok be if all the articles were sponsored?

Yes, BORING!

You may tell me, my marketing friends, that the opposite is true: without advertising money, the media cannot survive.

Indeed, one can only exist with the other, and already, several publications have disappeared or become solely digital, leaving behind print media.

Yes, that's true.

So, my marketing friends, part of the responsibility for this balance falls on you.

If you want Elle magazine to talk about you, it is appropriate, when you have an advertising budget, to consider this publication in your advertising placement.

If you want significant media outlets to talk about you, dedicate a portion of your advertising budget to them and not solely directed toward the Google, Facebook, Instagram, and TikToks of the world.

Yes, getting yourself talked about on the news, in a magazine, or on an influencer's account is a privilege.

Also, if you're interested in exploring a part of our program, I invite you to sign up for our Workshop/3-DAY Challenge. It consists of three short 30-minute presentations where you can start writing your press release and finding journalists and influencers.

The link is at the bottom of the episode.

I hope to see you at the workshop

Workshop/3-DAY Challenge 

https://prschool.natapr.com/defi-3-jours-082023-EN 

GET FEATURED FOR FREE 

https://prschool.natapr.com/evergreen_en 

THE FREE NATA PR MODEL 

https://prschool.natapr.com/Le-Modele-NATA-PR

SIGN UP TO OUR LISTS

www.natapr.com

INSTAGRAM

https://www.instagram.com/nata_pr_school/

When was the last time you successfully spoke to a receptionist in person? A position that has become exceedingly rare hasn't it? This type of job has vanished with the advent of personal computers that have infiltrated every worker's desk.

I recall predictions of the disappearance of numerous jobs with the introduction of computers into the workplace about three decades ago.

Indeed, several professions have disappeared or transformed: travel agencies and other services have become scarcer since we all have direct access to online reservations from our computers.

If you are a leader, you probably, like me, have a virtual assistant who, from the comfort of their home, assists you with administrative tasks.

The famous and fabulous executive secretaries who knew as much about the company as their bosses have all disappeared.

History is repeating itself here with AI, but this time, I fear that the disappearance of several professions and jobs will be massive and rapid.

So, what will be the impact on public relations?

Specific positions that, for example, required humans to use their judgment in selecting online articles (media monitoring) will undoubtedly disappear.

Moreover, these jobs were already becoming less common.

Here is what we can expect as news these days:

"Artificial Intelligence: a company lays off half of its employees" – The French 8 PM news (1)

I believe that AI will be a fantastic tool for PR professionals to:

1. Conduct online research.

2. Find contacts, journalists, and influencers even more quickly.

3. Create even more precise campaign reports.

For now, these new tools still need to be corrected and are more likely to assist workers than replace them. But the speed of development of these tools can be concerning (2).

However, I don't think PR professionals will be replaced by AI tomorrow because:

1. Nothing can replace the conversation you have with another human being.

2. Emotions are what drive humans to act.

3. In-person meetings are just as powerful and remain essential.

But one thing is sure: we will work differently.

I admit that for aiding in writing and translation, Chat GPT is a powerful tool.

It's as if we all have access to an assistant who can help us improve our texts and plan and organize our work.

Also, we are opening the doors to our program this fall.

Please reserve your spot because we will close access, and we don't know when the program will return.

We're opening the doors to our program this fall.

Grab your seat today!

We'll be closing access, and we don't know when the program will reopen.

Get featured for free: That's our program, and you'll learn the fundamentals of PR.

I promise you'll achieve astonishing results by dedicating less than 2 hours a week.

I'll see you in class.

GET FEATURED FOR FREE 

https://prschool.natapr.com/evergreen_en 

THE FREE NATA PR MODEL

https://prschool.natapr.com/Le-Modele-NATA-PR

SIGN UP TO OUR LISTS 

www.natapr.com

INSTAGRAM 

https://www.instagram.com/nata_pr_school/