Nata PR School (EN)

When people ask me who I am, I often say that I'm an introvert on the path to healing through a public relations agency.

Perhaps you're like me, preferring to stay at home rather than attend networking cocktails to tell your story. 

I understand you!

But one thing is certain: every time I've challenged this deep urge to isolate myself, I've benefited from it.

Even if I hadn't met any interesting potential clients at these events, I came back with an extra dose of energy derived from these connections that we, as human beings, even the most introverted among us, all need.

So, if you're part of what I call "the disconnected" club, you know that getting noticed is important for your business, for you, your loved ones, and your employees.

Getting noticed may seem presumptuous to some.

It's a false belief.

Think about the person to whom your product could make life easier and more beautiful.

Yes, even a body lotion that soothes and reduces itching can be a genuine source of happiness. My fiancé is one of those people with very sensitive skin. This lotion will soothe him and allow him to use his wonderful brain for something other than scratching.

You see, if no one knows about your wonderful lotion, it won't soothe my partner's skin, and it will be difficult for you to sell it.

Daring to show yourself, to expose yourself, and to contact a journalist or an influencer may seem like a daunting task.

But I promise you that, by doing it repeatedly and seeing it simply as a game, you'll develop a taste for it and reap more benefits than drawbacks.

I've come to love business development because I know that we will serve our clients at the highest level, and this money will allow me to increase the salary of my talented team.

That's my primary reason for convincing a new client: to improve the lives of my employees, raise their salaries, and enable them to develop their talent, their full potential.

Yes, money is important and it allows us to do good around us.

So, make your products and solutions known, remove your ego from the path, and help others.

Share your solutions with authenticity, a word that has become popular lately.

I love this word: authenticity, which, to me, is also synonymous with truth and honesty.

Public relations are the ultimate tool to demonstrate your authenticity and grant you credibility.

So, why get noticed?

To help others, sometimes just a little bit, improve the lives of our fellow human beings.

So, I also expose myself every week with my podcast, the "PR Rendez-Vous," live on LinkedIn and YouTube, because I want to help you, make your new solutions known that will bring well-being and even happiness to our fellow human beings.

This is precisely what we teach at NATA PR SCHOOL: how to get people talking about you, even if no one knows you.

We're opening the doors to our program this fall.

Grab your seat today!

We'll be closing access, and we don't know when the program will reopen.

Get featured for free: That's our program, and you'll learn the fundamentals of PR.

I promise you'll achieve astonishing results by dedicating less than 2 hours a week.

I'll see you in class.

GET FEATURED FOR FREE https://prschool.natapr.com/evergreen_en

THE FREE NATA PR MODEL https://prschool.natapr.com/Le-Modele-NATA-PR

SIGN UP TO OUR LISTS www.natapr.com

INSTAGRAM https://www.instagram.com/nata_pr_school/

You might be observing your competitors or companies you admire, who always seem to be making headlines in the media and collaborating with influencers. And you wonder, how do they do it?

One thing is for sure: it's not by chance that you read about their stories in the "business" section of the local newspaper. They've made strategic choices based on the following:

The Power of a Visibility Strategy

First, you must decide to invest time in planning before taking action. The companies you hear about have chosen to invest time and money in their visibility. What is often referred to as "com" on the European side to indicate communication is part of their marketing plan.

They've understood that investing in public relations and communication allows them to develop their story and get people talking about them.

Sustainability - Becoming a Recognizable Brand

The first step to getting people talking about your business is to create a brand that stands out. Visual identity is important, but the message is even more crucial. What makes you unique and different? Why would a journalist talk about you? And why would an influencer agree to try your products and share their experience with their followers?

Getting people talking about you will help you build credibility. This can be done on social media, of course. Still, nothing beats an article in a newspaper, a magazine, a television interview, or a podcast appearance to propel you and expose you to thousands, if not millions, of people.

Combining Social Media and Public Relations

Social media is a powerful tool for increasing your business's visibility, and combining them with public relations, meaning broadcasting your interviews on your platforms, will significantly boost your visibility.

In my work with NATA PR agency, I consult various online social media platforms daily.

A young man representing influencers we've collaborated with managed to get featured in a local newspaper and on some websites. This young professional talks about TikTok and its influence in general, a topic of interest to both the media and businesses.

After these articles were published, his LinkedIn followers significantly increased, and I'm sure service requests followed suit. His appointment book must have filled up.

Yes, the content he shares on social media is interesting, but these interviews propelled him.

This is precisely what we teach at NATA PR SCHOOL: how to get people talking about you, even if no one knows you.

We're opening the doors to our program this fall.

Grab your seat! 

We'll be closing access, and we don't know when the program will reopen.

Get featured for free: That's our program, and you'll learn the fundamentals of PR.

I promise you'll achieve astonishing results by dedicating less than 2 hours a week.

I'll see you in class.

GET FEATURED FOR FREE
https://prschool.natapr.com/evergreen_en 

THE FREE NATA PR MODEL
https://prschool.natapr.com/Le-Modele-NATA-PR

SIGN UP TO OUR LISTS
www.natapr.com

INSTAGRAM
https://www.instagram.com/nata_pr_school/

You're probably like me, and when you don't know something you want to possess or new knowledge you'd like to acquire, there's always a little voice telling you that you won't succeed, that it's complicated and reserved for professionals who have studied in this field.

But since the advent of the Web, my beliefs have changed because there's so much accessible information. Obviously, you need internet access, but once that step is taken, if you think about it, there's a true democratization of knowledge. We can find practically everything online.

So here are a few simple steps I suggest you try to start building what I call your list of genuine influencers/journalists:

Ask Your Fans: If you're very active on social media, ask your fans which media, magazines, or other sources of information they consult.

Follow the Path of Success: Find online where your competitors and brands you admire are being discussed.

Specialized Publications and Podcasts

Ask Your Community

Conduct a small informal survey if your community is on Facebook, Instagram, or TikTok.

- Which magazines do you read online?

- Who are your favourite influencers?

- Which website do you visit most frequently?

These are already excellent leads.

Follow the Path of Success

Whether you're on Facebook, Instagram, or not registered on our platforms.

Identify 2 competitors and 1 company that inspires you in your sector.

Analyze their online presence using Google – by using the NEWS filter or Google alerts.

Check your competitors' social media.

The goal of this approach isn't to blindly copy your competitors but to understand what works well in your industry and use this information to enhance your strategies and performance.

Specialized Publications and Podcasts

- Search online for the top 5 magazines / podcasts specialized in your industry.

- Identify the top TikTokers, Instagrammers, influencers, etc.

Podcasts, magazines, blogs, and specialized websites in your sector cover news specific to your competitors.

And why not directly contact the journalists who cover your industry? You can build and nurture relationships with them. If you follow 1 or 2, you'll be informed when they publish articles related to your competitors.

We're opening the doors of NATA PR SCHOOL, and I invite you to come work with me. You'll see that by investing less than 2 hours per week, you'll be able to generate results.

Grab you seat today!

GET FEATURED FOR FREE
https://prschool.natapr.com/evergreen_en 

THE FREE NATA PR MODEL
https://prschool.natapr.com/Le-Modele-NATA-PR

SIGN UP TO OUR LISTS
www.natapr.com

INSTAGRAM
https://www.instagram.com/nata_pr_school/

Suppose you've been following this podcast for a while. In that case, you should be able to name quickly, at your fingertips, three reasons why public relations remain valuable despite the digitization of media and the rise of social media.

Let's have some fun. Even if you need to become more familiar with PR, I invite you to press the pause button on your device and jot down on a piece of paper or a blank Word document on your computer, the first three things that come to your mind.

Give yourself 60 seconds, then come back here to compare your answers.

Of course, there can be other reasons besides these, but the three most frequently mentioned reasons by our clients are as follows:

Indeed, public relations can be used to launch a product, inform your clients about changes within your company, new job offers, services, products, etc. However, all these reasons can be grouped into three main functions:

CREDIBILITY 

Nothing matches public relations in bestowing credibility upon you. Your community might already be aware of your exceptional products or services. However, when journalists or influencers express interest in your product or tell your story, your credibility leaps forward and increases far beyond what you might have imagined.

VISIBILITY

Making your product or solution known is our clients' second most frequently cited reason. You could offer 100% biodegradable and natural cleaning solutions, but sales might only satisfy if few people know about them.

This seems obvious. However, remember that consumers are more inclined to purchase what they know. To better grasp this, think of word-of-mouth, which fulfills the same function but on a much smaller scale, reaching a handful of people simultaneously.

When a friend recommends a restaurant they enjoyed, you will likely make a reservation. Public relations have the same effect but on a more extensive and faster scale.

CLIENTELE

Attracting the right clients to increase your sales. 

If part of your clientele is from something other than Generation Z, they might not be constantly on social media. 

Undoubtedly, social media are excellent tools to present your products and services, but many clients still read the local newspaper on their electronic tablet in the morning.

Then, they take their car to work while listening to the radio in the morning and evening. Nothing replaces public relations in enabling you to reach all these media outlets, including specialized reviews in agriculture or beauty.

So, why not take advantage of it?

 If you've just launched your business and offer new solutions or products, public relations can be your ally if you understand the basics.

Learning the basics of PR is simple. I offer to guide you for a clearer understanding, and I promise that by dedicating less than 2 hours a week, you will achieve astonishing results.

Would you like to continue the discussion? Feel free to reach out to me. If you haven't already, you can sign up for our mailing list through our website at www.natapr.com or download our free template that outlines the six steps of a public relations or social media campaign.

INSTAGRAM
https://www.instagram.com/nata_pr_school/

GET FEATURED FOR FREE
https://prschool.natapr.com/evergreen_en 

THE FREE NATA PR MODEL
https://prschool.natapr.com/Le-Modele-NATA-PR

SIGN UP TO OUR LISTS

www.natapr.com

The electrification of vehicles is experiencing significant acceleration, and we can undoubtedly thank Tesla, a company we all know for its significant contribution.

If I were to ask you why the Tesla brand is familiar to you, you would probably respond with:

Tesla was the first successful 100% electric car brand to occupy public space.

Its founder, Elon Musk, is omnipresent.

Tesla constantly generates discussions about its vehicles and has become the benchmark brand.

If you are new to public relations, know that Tesla became known through them. If you are familiar with the company's name and its founder, it's because you've read or heard about Tesla.

You may or may not like Elon Musk's opinions and behaviours. Still, we must give credit where it's due: Elon Musk is a talented communicator who knows how to run successful public relations campaigns and get people talking about him and his companies.

The good news from this podcast is that you can draw inspiration from the same principles to make people talk about you.

And that's what we proposed to TAIGA Motors.

TAIGA has entrusted us with its public relations mandate, and we apply the same PR principles used by Tesla, which greatly contributed to its success.

Have you noticed that Tesla still doesn't advertise? It doesn't need to yet and follows in the footsteps of several other major brands like Starbucks and Lululemon, which became known through public relations campaigns.

About Taiga (TSX: TAIG), it's a Canadian company that is revolutionizing the world of motorsports with revolutionary off-road electric vehicles. Adopting an optimized engineering approach, Taiga pushes the boundaries of technology.

Before retaining our PR services, the media showed interest in TAIGA without the help of an agency because it was a new company that courageously went public on the Toronto Stock Exchange.

Once it became a public company, challenges quickly became more difficult to overcome, and financial aspects took the forefront, leaving technological achievements far behind.

That's where we stepped in, and I must thank the marketing team for seeking an agency that knows how to accompany them on their journey to increase the visibility of their products.

Public relations are excellent for telling your story. However, what excites me even more about this profession is the opportunity to provide journalists and influencers with firsthand experience of our client's products.

We all have much to learn by studying the success of companies that manage to be featured frequently. 

Determining why the media talks about them and why the media and influencers would talk about you is the first step of our model.

What makes Tesla so present in our minds when we name an electric car brand?

Learning the basics of PR is simple. I offer to guide you for a clearer understanding, and I promise that by dedicating less than 2 hours a week, you will achieve astonishing results.

Would you like to continue the discussion? Feel free to reach out to me. If you haven't already, you can sign up for our mailing list through our website at www.natapr.com or download our free template that outlines the six steps of a public relations or social media campaign.

INSTAGRAM 
https://www.instagram.com/nata_pr_school/

GET FEATURED FOR FREE
https://prschool.natapr.com/evergreen_en 

THE FREE NATA PR MODEL
https://prschool.natapr.com/Le-Modele-NATA-PR

SIGN UP TO OUR LISTS
www.natapr.com

For this episode, I have the great pleasure of welcoming Jean-Yves Dionne, a pharmacist, speaker, trainer, scientific advisor in natural health products (NHPs), and, to me, a media personality, as he has hosted health chronicles on the radio for several years.

Jean-Yves defines himself as a communicator, pharmacist, and expert in natural health products (NHPs) and Health. He is a speaker, trainer, researcher, documentalist, writer, and counsellor in the broadest sense in the field of Health and NHPs.

If, like me, you wish to take charge of your Health and do not have easy access to a doctor, I highly recommend consulting Jean-Yves, who founded "Franchement santé" (Honestly Health), to make appointments with him. 

His knowledge of health science, pharmacy, and natural products makes his advice indispensable.

You will find in the notes of this episode at the bottom and all the necessary links to reach Jean-Yves Dionne. Jean-Yves has written several books, including the famous “Bon Stress Bad Stress”, the first book in French to establish a connection between nutrition, anxiety, and mental disorders.

I had the opportunity to collaborate with Jean-Yves during the launch of the book “SOS Bones - Strong Bones at Any Age”, sponsored by Genuine Health, who had hired our PR services to promote their products. Unfortunately, this book is no longer in circulation."

 I wanted to invite him on the occasion of the 155th episode of our podcast because Jean-Yves Dionne has extensive knowledge of traditional media, which, like me, he has seen evolve.

And since then, he has integrated the Web to continue disseminating his messages and information.

Where to find Jean-Yves Dionne

LINKEDIN www.linkedin.com/in/jydexpert/

SITE WEB www.jydionne.com/

FACEBOOK www.facebook.com/jeanyvesdionnefranchementsante/ 

INSTAGRAM www.instagram.com/jeanyves.dionne/

Toutes les formations sur Humain 360 www.humain360.com/p/academie-de-l-apothicaire?affcode=657184_o97ntqae

To find out more about our program

INSTAGRAM https://www.instagram.com/nata_pr_school/

GET FEATURED FOR FREE https://prschool.natapr.com/evergreen_en

THE FREE NATA PR MODEL https://prschool.natapr.com/Nata-PR-Model

SIGN UP TO OUR LISTS www.natapr.com

If I have yet to convince you in the previous episodes that learning the basics of PR will give you a strategic advantage over your competitors, this new episode should persuade you.

Some of our clients may think, just like you, that public relations are only meant for those who want to attract the attention of traditional media such as newspapers, print magazines, television, and radio, which are supposedly becoming obsolete. However, this idea is completely wrong, and I am here to prove otherwise.

You might believe that visibility in the media is outdated, and the only future path is online advertising and influencers. Well, let me tell you, dear friends, that these ideas are far from reality.

At NATA PR agency, we meet new clients every month seeking solutions to increase their visibility and sales. Recently, all our clients have noticed a decline in online sales and the ineffectiveness of their Facebook ads. Furthermore, they have realized that many potential customers simply do not know about them.

Indeed, advertising and social media are valuable tools, but with the proliferation of platforms and the massive amount of information being disseminated, a significant portion of your potential clientele is not where you might think.

Some of your customers still listen to the radio in their cars, read the local newspaper, and continue to watch television, perhaps on their computers, but still accessible.

Public relations are the best organic part of a good marketing plan. 

And only PR will grant you credibility and make you known to many potential clients.

When an intermediary such as a journalist or an influencer talks about you without you having to pay them (what digital marketing specialists call "organic" or, for those unfamiliar with the term, means "without monetary exchange"), you gain credibility and enhance the trust of your consumers.

Recently, a company shared their experience with paid collaborations with influencers, which cost them a lot without bringing significant results. However, they continue receiving customers who refer to a television interview over two years ago.

Please, understand me; I am not saying you shouldn't work with influencers. On the contrary, it's essential to strike a balance and choose the right influencers, taking the time to test the interests of their community before committing to a costly contract that could disappoint you.

Indeed, Generation Z uses TikTok, and if you want to reach this audience, you should be present on this platform. However, how do you reach customers aged 30, 40, 50, and older, who have purchasing power and would buy your products if they knew about them? How do you reach them if your entire budget is allocated to TikTok and influencers?

Public relations are not THE only solution, but they are a cost-effective tool that brings results, and they should be part of your marketing toolkit, especially at the beginning when you launch your product or service.

Our clients sell online and swear by articles in magazines, major newspapers, and television. They benefit from visibility in print and online through significant media websites and social media. Journalists specializing in their industry bring them strong credibility and confidence in their products and services.

Your potential customers are not all impulsive buyers. Many consult multiple sources before investing in a car or beauty product.

An article in a local newspaper has more impact on them.

Learning the basics of PR is simple. I offer to guide you for a clearer understanding, and I promise that by dedicating less than 2 hours a week, you will achieve astonishing results.

INSTAGRAM

https://www.instagram.com/nata_pr_school/

GET FEATURED FOR FREE
https://prschool.natapr.com/evergreen_en 

THE FREE NATA PR MODEL
https://prschool.natapr.com/Le-Modele-NATA-PR

SIGN UP TO OUR LISTS
www.natapr.com

You may be wondering what PR (Public Relations) is about and why it's important to learn its fundamentals. In this podcast, I will explain how PR can be beneficial.

Let me reiterate that public relations are much simpler than you think. In summary, this is precisely what we teach at NATA PR SCHOOL: making yourself known by investing less than two hours a week.

Some individuals, including many business leaders, may consider PR outdated, but I want to emphasize that a television interview remains highly valuable.

Whether on a local or national scale, such an appearance grants you considerable credibility within your community and can help kickstart creating your subscriber list. Local radio and podcasts can also offer significant visibility.

Let me share the testimonial of one of our students, Antoine Bolduc, after just one television interview:

"After a single interview on local TELEVISION, I became an expert in the eyes of my followers and gained 400 new followers overnight." Antoine Bolduc, co-founder of Atypic Equipment

Television isn't the only option, primarily if your product targets a younger audience, as TikTok could be essential in your strategy. 

However, why not use mainstream media while remaining active on social media and creating content on TikTok? 

Indeed, it's entirely possible to adopt this dual approach.

Traditional media outlets have online platforms like websites and social media accounts like Facebook, Instagram, and even TikTok. It's up to you to make the most of these opportunities!

Little secrets: 

1- Journalists love to interact directly with you. Although they are used to dealing with PR professionals, they appreciate obtaining information directly from the source, which is an advantage for you!

2- No one knows your product or service better than you do. While an excellent PR professional can enhance your image, you can undoubtedly provide information quickly that even an expert needs to have at hand.

If you're starting a business, your story will interest the media. For instance, if you're launching a new type of vegan clothing that allows nature lovers to enjoy guilt-free outdoor walks, it's a story that will appeal to many!

Learning the basics of PR is simple. I offer to guide you for a clearer understanding, and I promise that by dedicating less than 2 hours a week, you will achieve astonishing results.

Would you like to continue the discussion? Feel free to reach out to me. If you haven't already, you can sign up for our mailing list through our website at www.natapr.com or download our free template that outlines the six steps of a public relations or social media campaign.

INSTAGRAM
https://www.instagram.com/nata_pr_school/

GET FEATURED FOR FREE
https://prschool.natapr.com/evergreen_en 

THE FREE NATA PR MODEL
https://prschool.natapr.com/Le-Modele-NATA-PR

SIGN UP TO OUR LISTS
www.natapr.com

Learning the basics of public relations will give you an edge over your competitors, and it's much simpler than you think.

That's what I teach at NATA PR SCHOOL: how to integrate the fundamentals of public relations into your marketing plan in less than two hours per week.

I used to believe this profession was reserved for those who had studied it for several years. But, between you and me, PR is a bit like accounting.

When you start your own business, you may not have the budget to afford the services of an accountant, so you create your own invoices and handle your taxes yourself.

So PR is similar. You can incorporate beneficial PR actions that will bring you visibility and credibility, and one day, as your business grows, you can engage the services of an accountant and a PR agency.

Your understanding and respect for these two professions will be a significant advantage. There's nothing like doing specific tasks yourself before entrusting them to a third party.

For my part, I am primarily a marketing specialist. When I held marketing leadership positions for companies, I only sometimes had the budget to hire staff or engage the services of a PR agency.

So instead of completely setting PR aside, I wondered what actions I could take in a minimal amount of time that would generate maximum results.

In less than 2 hours per week, I fit PR actions into my already busy schedule.

Applying the basics of PR allowed me to generate television, radio, and newspaper interviews and mentions in magazines and on websites.

I realized that PR is very similar to business development, you know, those famous "cold calls" or contacts via LinkedIn, or maybe you still make them by phone, depending on your industry.

Learning the basics of PR means integrating simple and repetitive gestures in less than 2 hours per week:

Find the right contacts (journalists or influencers) in your industry. Start with 3 to 5 contacts.

Identify why they would talk about you.

These are two straightforward steps that are part of the foundation of PR.

Already, many of our students are benefiting from their PR learning experience with us:

"The NATA PR School experience is truly unique! It's like entering the secret world of PR gods and acquiring the tools and tricks of the trade without having to study for years!" - Janylène Turcotte, ACC, C. Hyp - CEO and founder of HypnoCoach.ca

Would you like to continue the discussion? Feel free to reach out to me. If you haven't already, you can sign up for our mailing list through our website at www.natapr.com or download our free template that outlines the six steps of a public relations or social media campaign.

INSTAGRAM
https://www.instagram.com/nata_pr_school/

GET FEATURED FOR FREE
https://prschool.natapr.com/evergreen_en

THE FREE NATA PR MODEL
https://prschool.natapr.com/Le-Modele-NATA-PR

SIGN UP TO OUR LISTS
www.natapr.com

The impact of social media on public relations

The world of public relations has undergone significant changes since the emergence of social media.

There is material for several podcasts on this subject, and I already address some aspects in episode 149. Here, I continue my reflection with you on the impact of social media on public relations.

With the rising popularity of Instagram, businesses increasingly turned to influencers to promote themselves and their products, leading to significant changes in public relations.

Several agencies even removed the term "public relations" from their company name and description, transitioning from YZ Public Relations agency to YZ Communication or YZ Marketing.

I remember my partner and I extensively discussed this: should we change our name? But something told me that "public relations" is part of well-known professions, just like lawyers, notaries, or advertising agencies. There is a certain permanence in disciplines or categories that are deeply ingrained in our collective subconscious. When you search on Google, "public relations agency" still appears prominently (over 70 million results in French and nearly 2 trillion entries for "Public Relations")!

The future has proven us right in retaining the "PR" term associated with NATA. NATA PR, a public relations firm or agency, is what we still are while evolving and integrating social media and influencer work into our services.

We specialize in the so-called "organic" visibility that algorithms favour, meaning articles published online without monetary exchange.

For me, social media still represents additional opportunities for communication and connection, especially with potential clients of the brands we collaborate with.

The public relations industry has indeed undergone significant changes in recent years in terms of new technologies, media channels, and new communication opportunities with clients and businesses.

However, this poses a massive challenge for our clients in effectively managing these new forms of engagement.

Many are now realizing the growing importance of public relations in reaching a portion of their customer base that is not constantly present on social media.

The proliferation of platforms continues, and we are currently witnessing the emergence of Threads, directly competing with Twitter. But throughout all these years, from the introduction of fax machines to the first personal computer (yes, that small beige box...), I have come to realize four things:

Nothing replaces face-to-face interactions, human encounters, and, of course, meetings with journalists and influencers.

Even if you are highly active on social media, it only represents a portion of your target audience.

After the pandemic, brands believed that online sales were the new panacea, yet customers are returning to physical stores today.

Social media is like fashion. Each new generation gives rise to its own platform.

Indeed, it is always fascinating to see how humans use these new tools.

And what is your current favourite social media platform?

I hope you enjoyed this little PR break. Don't hesitate to leave us a comment.

Would you like to continue the discussion? Feel free to reach out to me. If you haven't already, you can sign up for our mailing list through our website at www.natapr.com or download our free template that outlines the six steps of a public relations or social media campaign.

INSTAGRAM
https://www.instagram.com/nata_pr_school/

GET FEATURED FOR FREE
https://prschool.natapr.com/evergreen_en 

THE FREE NATA PR MODEL
https://prschool.natapr.com/Le-Modele-NATA-PR

SIGN UP TO OUR LISTS
www.natapr.com