Behind the Screens

NATO, Wild Robot, and Joker pre-sales analysis

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Fresh from NATO Fall Summit, Matthew is joined by Lauren Greene this week for box office, audience analysis, and marketing recommendations for The Wild Robot. With crossover potential between The Wild Robot and Transformers One, there’s a lot to cover!


Plus, with Joker: Folie a Deux debuting this weekend, we examine the pre-sales performance to see how it’s shaping up compared to the original, and how the audience for Phoenix and Gaga has evolved.


Topics and times:

  • NATO Fall Summit - 0:40
  • The Wild Robot box office overview - 3:15
  • The Wild Robot audience analysis & marketing recommendations - 5:11
  • Overlap with Transformers One audience - 8:19
  • New release box office overview - 10:01
  • Megalopolis box office overview - 10:57
  • Holdovers roundup - 15:20
  • Joker: Folie a Deux pre-sales and audience analysis - 17:53


    • Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram


    Box Office Overview:

    • The Wild Robot debuted to $35M domestically, and $9.9M internationally for a global weekend of $44.9M. Releasing earlier in some markets, its total now sits at $53.1M from 30 territories globally.
    • Beetlejuice Beetlejuice dropped to 2nd position with $16M domestically putting its domestic total over the 250M mark, now approaching $375M globally.
    • Transformers One grossed another $9.3M domestically, down 62%, and $16.6M internationally, reaching a global total of $72M.
    • Devara: Part 1 grossed over $5M domestically, and 27.8M internationally, placing it at $32.9M globally.
    • Megalopolis opened globally to a dismal $6.1M worldwide, below its already conservative forecasts.
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