Your owners are making decisions blind. PM Hotel Group just fixed that.

Steve Marino, VP of IT and Hotel Systems at PM Hotel Group, explained at HITEC how they're using AI as their competitive differentiator — not to replace anyone, but to move owners from reactive to proactive.

Most owners aren't hoteliers — they're investor-class people who don't know how to navigate systems or run reports. So they wait. They ask. They get frustrated. PM turned that into natural language: "Give me my cost per occupied room across these hotels for the last three weeks." Instant answers. No friction.

On the BD side, AI is now helping them identify which assets and which owners actually fit their model, so they're not taking every deal that walks through the door. They're qualifying for the right fit.

From HITEC. Visit pmhotelgroup.com or find them on LinkedIn.

Unifocus, Workforce Management Redefined. Visit unifocus.com.

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