What happens when a career in litigation and pharmaceuticals leads to a groundbreaking natural health venture? Meet Tina Anderson from Just Thrive Health, who takes us on her remarkable journey from the courtroom to the world of gut health and probiotics. Learn about the early hurdles she faced, such as cold-calling health food stores and setting up their e-commerce platform. Discover the pioneering nature of their probiotic strains and the vital support from health food stores that spurred their growth.

In our conversation, Tina dives into the intricacies of compliance in marketing health benefits and how her legal background provided a unique perspective. From ensuring influencer and customer testimonial compliance to the strategic moves like offering free shipping and hassle-free returns, Tina sheds light on the balancing act between robust scientific evidence and strict regulatory boundaries. Gain insights into their efforts to build trust and social proof amidst a challenging landscape.

Explore the significant role of podcasts and customer engagement in Just Thrive's success. Tina discusses the importance of direct feedback from customers and the ongoing battle against counterfeit products and low-quality supplements. Hear practical marketing strategies for natural products, including education through seminars and informational emails. Wrap up with a heartfelt thank you message from Tina, encouraging you to engage with our podcast across various platforms for more actionable advice on transforming lives through marketing.

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About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Discover how Brenda Watson's personal health struggles with autoimmune issues in the 1980s became the catalyst for a groundbreaking career in the natural products industry. Brenda shares her journey from traditional medicine to the healing power of natural remedies, leading her to open numerous health clinics in Florida. With expertise in nutrition, colonics, and herbology, Brenda has transformed countless lives through her brand Renew Life Formulas, emphasizing the critical role of gut health in achieving overall wellness.

Hear the heartfelt story behind the creation of Vital Planet Pets, born from personal tragedy and a strong love for animals. Brenda recounts how she channeled her grief into a renewed focus on animal health, leading to the development of high-quality pet supplements. Witness the evolution of the pet wellness market and the shift in consumer behavior towards treating pets with the same care as humans. Brenda's commitment to supporting independent retailers shines through as she shares strategies for helping them thrive in a competitive marketplace.

Gain valuable insights into the unique strengths and challenges faced by independent retailers in the health and wellness industry. Learn from Brenda's extensive experience as she discusses the importance of consumer education, maintaining Minimum Advertised Price (MAP) policies, and the need for community engagement. Discover practical steps to boost sales and customer satisfaction, emphasizing the vital role of independent stores in offering innovative supplements and personalized care. This episode is packed with inspiration and actionable advice from a true industry leader dedicated to transforming lives.

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About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

After 30 Years of DSHEA, is this regulation meant to protect the natural products industry or keep us from moving forward?

In this 90-minute panel discussion brought to you by SENPA and the Natural Products Marketer team, you'll learn:

Historical Insights
Understand the origins and monumental impact of DSHEA from those who lived it.

Practical Lessons
Equip yourself with actionable strategies from industry veterans on navigating current challenges and fostering collaboration for future success.

Future Vision
Engage with emerging leaders and visionaries to explore how DSHEA’s lessons can guide the future of the natural products industry, promoting unity and innovation.

Our goal is to educate a new generation of natural products retailers and manufacturers about DSHEA, share the powerful legacy of unity and innovation, and inspire future collaboration within our industry.

Ready to Learn More About DSHEA and the Industry Uniting to Face Challenges in the Future?
Take advantage of this unique opportunity to learn from the past, engage with the present, and shape the future of the natural products industry.

Mel Gibson Video
   • Mel Gibson Raid Vitamin Commercial HD... 

WHO Global Declaration about natural products
https://www.who.int/publications/m/it...

Congressional Dietary Supplement Caucus
https://www.crnusa.org/DSC

Apex Compliance Program
https://apexcomplianceprogram.com/

FDA Warning Letters Newsletter

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Email: [email protected]

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Could the key to disrupting the natural products industry be as simple as embracing naivety and rapid prototyping? Join us in an enlightening conversation with Mike Maddock, our guest who will be speaking at the upcoming SOHO Expo event in Orlando. We explore how disruptors bring innovative approaches and fresh perspectives that often elude larger companies. Mike dives deep into his extensive experience working with CEOs and C-suites, sharing the common traits of disruptors and the invaluable role of peer groups for entrepreneurs. You'll hear firsthand how learning from others can provide growth strategies to overcome business plateaus.

Moving forward, we dissect the diverse professional archetypes within organizations. From visionaries to strategists, operators to rainmakers, each role brings distinct strengths and potential pitfalls. We delve into the partnership paradox, where differing perspectives can create beneficial tension. Mike introduces a game-changing two-by-two matrix from his book "Plan D," designed to align team members based on their job competence and core values. This segment offers profound insights into the dynamics of teamwork and how different archetypes can complement each other to drive innovation and success.

Finally, we tackle the challenges of scaling a business and the importance of placing team members in the right roles through the Kolbe assessment. In preparation for the upcoming SOHO event, participants are encouraged to complete the Kolbe assessment for a more tailored experience. Topics such as finding complementary partners, differentiating invention from innovation, and managing an overflow of ideas will be covered. We wrap up with a discussion on the exciting potential for industry disruption, especially by independent retailers, and leave you with valuable marketing tips to stay ahead in this rapidly evolving field. Don't miss the opportunity to gain insights into leading industry disruption and setting yourself apart in the natural products market.

Take the quiz to see what kind of leader you are...
https://flourishadvisoryboards.com/which-flourish-seat/

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About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

We've covered one year of interviews with the top marketing and business experts in  and out of the Natural Products Industry.

From Ryan Sensenbrenner to Peter Murane, we've been armed with tales of disruptive branding and innovative differentiation to work within any budget. This episode isn't just a trip down memory lane; it's a treasure trove of actionable insights that have shaped our approach to helping industry retailers and manufacturers thrive. 

And that's not all! We also have teasers for season 2. We and our audience have questions, so we're finding experts to interview to get answers. From compliance to retailers who are winning in diverse circumstances, our guests will equip you with the strategies to build a better business so you can reach more people and change more lives.

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Email: [email protected]

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

In this episode, we sit down with Teri Hoffman to talk about market research, who reveals how the largest companies orchestrate product launches. We navigate a thought-provoking discussion that balances the precision of hard data with the nuances of marketing intuition, including eye-opening case studies like the launch of Procter & Gamble's Febreze.

Teri underscores the power of first impressions and the art of distilling genuine feedback from potential customers. Do you need lots of data or should you trust your gut instinct? Listen to the full episode to find out.

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Email: [email protected]

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Our guest Seth Spears was a homeschool consultant who became a digital marketing whiz and now flourishes in the natural products industry. He discusses his transformative journey, merging personal passions with professional pursuits, including his influential role in the Wellness Mama community. We talk his creation of sought-after natural personal care products, underscoring the power of audience attunement and seizing golden opportunities.

Our conversation reveals Wellness Mama's early strategies for standing out in the digital wilderness, from generating content to fostering real conversations with online communities. You'll glean insights into how maintaining your brand's core, coupled with the agility to adapt to digital winds, can maintain essential lines of communication with your tribe.

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Email: [email protected]

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

When every dollar spent on email marketing brings a staggering $45 in return, it's no wonder Tina and Amanda are ecstatic to share our latest discoveries in crafting emails that truly resonate with audiences. This isn't just about promotions; it's about enriching your customers' lives with messages they can't wait to open. From showcasing the profound impact your natural products can have on their well-being to stirring excitement for events that connect them with industry mavens, we're divulging all our secrets to make your email strategy a resounding success.

Imagine opening your inbox to find a story that mirrors your own struggles and triumphs. That's the power of personal narratives we explore in this episode. We've got anecdotes that will make you laugh, nod in agreement, and possibly even shed a tear, but more importantly, these tales of transformation—like the remarkable journey from pink eye to clear insight with colloidal silver—illustrate the trust and engagement you can build with your audience. And get this: we're showing you how to weave these stories into your mass email campaigns to foster a bond that feels as personal as a one-on-one conversation.

But wait, there's more—think you've got your email marketing down to a science? Wait until you hear us talk automation magic, where the perfect blend of humor, cultural references, and tailored content turns leads into loyal fans. We're not just throwing tips at you; we're turning the spotlight on the strategies that have our inboxes buzzing and our products flying off the virtual shelves. So, buckle up and join us for a journey through the twists and turns of email marketing that's as profitable as it is delightful. Don't forget to hit subscribe for more electrifying episodes that could redefine your approach to connecting with your tribe.

Subscribe so you can get notified when we release new expert marketing tips episodes. 

The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days. 

Connect with us:

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Email: [email protected]

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Most natural products customers are women. But Peter Murane with MOX Skincare is here to shake things up. As a visionary who transitioned from the corporate world of Clorox to the natural products industry, Peter, alongside the brilliant Ben Fuchs, crafted the acclaimed Truth skincare brand and now MOX Skincare for Men. 

Together, we dive into the nuts and bolts of innovation, shedding light on breaking into the market with a new ingredient like CBD, and more. 

On to attracting men to natural products and skincare, where simplicity and humor reign supreme. We share laughs and lessons learned from personal experiences, including gifting the product to my nephew and drawing unexpected parallels between skincare and dating advice. 

For anyone intrigued by the alchemy of brand building and engaging an unlikely customer segment, you'll find a treasure trove of wisdom right here. 

Connect with us:

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Email: [email protected]

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Unlock the secrets to revolutionizing your natural products business with email marketing strategies that are anything but conventional.  We've meticulously crafted five ingenious strategies to not only grow your email list but to nurture a community around your brand. We dissect the hidden treasures of point-of-sale systems, spill the beans on the magic of incentives, and even dive into the concept of lifetime customer value—trust us, it's a game-changer.

Imagine sending tailored emails that have 'fruit hunters' waiting on the edge of their seats for the latest tropical fruit drop, or pet owners eagerly opening up recommendations for new supplements that'll have their furry friends howling with joy. That's the kind of niche content charm we're preaching. But that's not all—quizzes that lead to immediate engagement, automated welcome emails with sky-high open rates, and a backdoor look into how personalization and automation can transform a lukewarm lead into a fiery sale. We're here to arm you with the know-how to captivate your audience, boost those conversion rates, and give your subscribers an experience that feels like it's been handpicked just for them. So, plug in, embrace the wisdom, and watch your business bloom one click at a time.

Show Resources:
Hubspot's Ultimate List of Email Marketing Stats

Subscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!

The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days. 

Connect with us:

Facebook

Linkedin

Email: [email protected]

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.