“Natural Success is predicated on the idea that we all have Genius, a metaphysical force within us that works outside the limitations of time and space and our rational senses to support us in living life as an expression of our highest potential.” ~William Whitecloud

Born in the small African country of Swaziland, Whitecloud was immersed in the supernatural worldview of the tribes people around him.
However, after boarding school, a career in finances, battles with addiction, money loss, and a critical health diagnosis, the magic of childhood was long gone.
With life at rock bottom, his attention turned from merely observing the phenomenon of life at work to seeking ways to direct it, creating a life of health, wealth, love and creative expression.
His studies led him to discover the alchemical principles of Hermetic Philosophy and the ideas of Robert Fritz, founder of Technologies For Creating.
Both modalities pointed to the premise that people subconsciously create their own reality and that there is a way in which they can direct the subconscious mind to create the reality they choose. In other words, Whitecloud changed his life story.

He is founder of the program Living From Greatness, a personalized course dedicated to empowering participants in discovering and living their authentic nature and potential. He’s involved in the LFG program and the Natural Success project.

He is the author of two books, The Magician’s Way and The Last Shaman. Currently, William lives in Santa Monica, California, where he’s devoted to developing the Natural Success curriculum, his community, writing, and family.