Naughty by nurture

Whenever Skip and Gavin get together, sparks fly, and super valuable points that can be used in your marketing today are brought to the table, but they struggle to keep on track, so Skip has brought his wife Christie along. So today, we're talking about B2B marketing, how it differs from B2C or NFP marketing (if at all), understanding the challenge that the customer is facing, why we struggle to find B2B examples, and how inviting your great aunty that hates everything to dinner relates to it all. All these and more tracks are added to the ever-growing playlist.

Balancing brand vs performance marketing is something that almost every marketer struggles with. If you're one of those marketers you won't want to miss this episode! Adam Clarke from Reload digital and his girlfriend Alexandra Mottershead join Gavin to work out the best way of navigating your way through this age-old dilemma. The trio chews the fat on why brand and performance marketing aren't mutually exclusive, long-term brand health vs immediate sales, being where your customer is and the most remote interview ever! Plus of course some killer recommendations for the playlist

We go international in this episode as our guest Kath Pay dials in from Antigua! Kath who lives and breathes email marketing along with her bestie Janet Roberts tackle a topic that marketers have often asked us "why are thought leaders helpful?" But we'll also discuss the differences between an influencer and a thought leader, what qualities should a thought leader have, plus a list of people you should be following! All this plus a surprise Coronation street fan!

All the energy and laughs in this one, plus all the insights to boot! Adeola Sole joins Gavin with her partner in crime, Kwabena Agyeman-Mensah to talk about lifecycle marketing. What is lifecycle marketing; start off small and then think big? We also discuss why they should be more natural, informative, interesting, and useful, as well as who does it well, and why other messages are just poly filler. Plus, we discuss meeting people on public transport and pigeons!

Sometimes overlooked, but still very essential, email design is this week's topic. Matthew Smith and Mike Nelson from Really Good Emails join us to lets us know what makes a great email; how to make it stand out, whether or not design is subjective, how to drive recipients to your end goal, and what's the easiest way to improve your design overall. We also talk about the PnL for lemonade stands and karaoke.

We're talking about copywriting, and our guests this week know a thing or two about the subject. Dan Oshinsky and Mackenzie Kruvant, both worked at BuzzFeed and made its newsletter an international coffee break read. Packed full of useful insights including; killer copywriting tips, dealing with boring copy, whether or not copy length is important, and selling the sizzle, not the sausage. Plus Austin Powers' phallic chest hair! You don't want to miss this one!

Subject line + preheader length calculator

Remote working has become a little more familiar to all of us. So in this episode, Dipak, who is joined by his father Bhikhu, talks to us about getting the best out of not working from an office. Getting that work-life balance; collaboration across different time zones, keeping you and the rest of the team motivated, how it affects marketing to your audience, and whether or not it's better to have cameras on or off during catch-ups. Plus, Bhikhu lets us know how easy we have it now we have the technology to help us.

DJ, technology evangelist, and lord of all things email and digital, Elliot Ross, joins us to dive into accessibility - specifically dark mode. We look to understand more about what dark mode offers to businesses and their customers, how to ensure your emails look right for everyone, and how designers can really make things stand out in the inbox. Plus, Elliot's colleague Paris adds a little more flavor to the convo (literally) with a story about fox stir fry! One not to be missed.

Email industry veteran and global Speaker, Ryan Phelan, has a lot to get off his chest. Chiefly how we can retain knowledge in email marketing and how we can not just use the channel, but respect it more. Understanding that tactics and strategy are two very different things, and discovering how applying both correctly can help us achieve the results we all want. Joining Ryan is his long-term partner in crime Eric, who "knows where all the bodies are buried" - which makes for an interesting convo. All of this plus Benedictine monks!

Season two, we're back! Over the last year or so, ecommerce has advanced 15 years. So for episode one of season two, we got the chance to speak to Faye Oakenfull and her former colleague, Alex, from We Make Websites to discuss Shopify. We talk phobias, being allergic to fruit, and living in Miami before diving into the deeper topics of Shopify and Shopify+, what to consider when choosing your ecom platform, and the benefits of headless. And Faye's one-woman crusade to bring back Jamie T.