Naughty by nurture

As the last episode in the series, we're going out with a bang!

Larger-than-life ecommerce expert, Ben Marks of Shopware joins us and is accompanied by his musician friend Josh Hughett. In this season finale, we discuss the benefits of open commerce and whether it's the best strategy for brands and customers. 

We're also offering our predictions about the future of the space, and how Shopware and dotdigital play nicely with each another. 

All this and of course we have our final additions to the naughty by nurture playlist. As both Ben and Josh are musicians we have some really good ones to see us through to the next series.

Rare Essence Tiny desk

Alex Isley: Tiny Desk

We shouldn’t have a favorite episode because they’re like our children. However, this week Philip Storey of Enchant agency brings his mum along and Tessa steals the show! Hear them discuss; why testing is vital for a great customer experience, how to overcome the fear of hitting ‘send', and whether using data to make things relevant matters more than being genuine.

What do Michael Caine and Hugh Jackman have to do with learning lessons in eCommerce? Well, this week Paul Downs MD of it works and Luke Naish breaks that down for us. As well as setting up a website from scratch, determining what success looks like, choosing the right vendors for your business, and what mistakes brands make, you'll find out how to avoid them. We also make some interesting discoveries, like what the hell is Ultra trail running? Spoiler alert: it’s brutal.

As always our guests add their favourite tracks to the Naughty by nurture playlist

In this episode, Gavin is joined by the incredible duo Jenna Tiffany founder of Let’sTalk Strategy and email specialist Joolz Joseph to talk all things email marketing! 

From discussions on why they think email is undervalued, how it’s evolved with AI and how to get the best out of it. Find out why open rates aren’t a great measure of success and what we really think of @GaryVee. 

As always, don’t forget to check out our playlist and hear the gangs truly embarrassing stories.

In this week’s Naughty by nurture episode, Gavin talks to Cooper Harris, the founder of Klickly and dotdigital’s founder Tink Taylor, about what it takes to establish a great work-life balance.

As always we have new additions to the playlist

In this episode, Amy Goodsell from Kissed Earth brings along her good pal Luke Fechner's from Nova Vita Wines. 

Together, they discuss with Gavin Laugenie how to create a ‘brand voice’ and how to get that bricks & mortar experience to a digital world through conversational commerce.

What’s more, we wax lyrical about German wirehaired pointers, sales and marketing teams clashing, the wonders of live chat! And, of course, there’s the music. We have two stellar recommendations from our down-under duo.

The playlist 

This is the most abstract episode yet. Who knew ecommerce and fishing had so much in common? Ariel Mordetsky, Kadro and his good friend Jeff Roth Avalara both teach Gavin Laugenie everything he needs to know about, yup, that’s right fishing! Hear how they reel in the biggest catches in a boat off the Florida Keys!

If that wasn't enough, hear them also talk about the patience required in making your enterprise-ecommerce site work beautifully. Communicating with service providers, choosing the right tech, considering all the moving pieces and ultimately, how by having the right team behind you, you can execute your vision exactly as you dreamt it would be.

This week the fascinating Stephen Hill of Vaimo joins us and he brings his colleague Daniel Nimmo to discuss the top eCommerce trends for 2021. In this episode, Stephen reveals his unique approach to understanding why we buy the things we buy. Join us as we discuss everything from augmented reality to sustainability, recycling fashion and the power of personalized products. And, if that wasn't enough, we find out who created the world’s warmest duvet, who eats kiwi fruit whole!

Don't forget to follow the playlist; new tracks added each week after our guests give their recommendations. This week we have a boiler room DJ set from Solomun. 

You can download the psychology of eCommerce guide here.

What do we do now we no longer have those water-cooler moments or conversations in the pub? The answer definitely doesn’t lie in filling up our calendars with too many irrelevant meetings. Are we at risk of putting out irrelevant content because we’re missing these moments and filling them with meetings?

Hear conversations between Gavin and guests, Alan Perestrello from Trillium and Atam Sandhu from DMA in this week’s podcast on agile working, dad dancing, and writing songs about your friend's mother!

In this episode Gavin is joined by two well-seasoned podcasters and Fulham FC fans Adam Farquharson from Movable Ink along with his guest Sammy James, but don’t let the latter put you off! They’ll discuss the merits of personalization, real-time content, why you need to think of email as a service you provide to your customers, and how to deal with serial unsubscribes. If that’s not enough we’ve got some incredible music recommendations too. 

This is one not to be missed!