In this conversation, Nick Olsen and Paige from Tree Ring Digital discuss the critical importance of understanding and managing digital assets in the context of mergers and acquisitions (M&A). They explore common pitfalls, the role of due diligence, and the responsibilities of both buyers and sellers. The discussion emphasizes the need for business owners to be aware of their digital assets and the impact these assets have on company valuation. Paige shares insights on creating a digital continuity system and the importance of preparing for a successful exit. The conversation concludes with a call to action for M&A advisors to raise awareness about digital assets and their value in today's market.

Key Takeaways

About the Show

The M&A Mastermind Podcast delivers actionable insights and proven strategies for lower middle market dealmakers. Join host Nick Olsen and top industry experts as they discuss industry intelligence, deal management, shared successes, specialized expertise, and much more. If you serve the small to medium-sized business owner, this show will offer you tactics and insights you can use and implement now to become a master in M&A.

Tune in Every Week

Subscribe: https://www.youtube.com/@UCl0qSCwwZLyZxY7RnqNghiw

Apple: https://podcasts.apple.com/us/podcast/the-m-a-mastermind-podcast/id1726394585

Spotify: https://open.spotify.com/show/4fpVjEXbJ0FXKMgEK0m7QQ 

Find all our episodes at https://cornerstoneia.com/podcast/

Keywords

Mergers, acquisitions, digital assets, M&A, due diligence, business valuation, digital continuity, ownership, exit strategy, digital marketing, asset management, business sale