In this episode of the Growth-Minded Contractor Show, Ryan Groth sits down with Mike Benitez, Chief Experience Officer at Rhino Strategic Solutions. Mike shares insights on the evolution of digital marketing in the home services industry. He discusses common mistakes contractors make, the importance of organic marketing, and the strategic use of paid advertising. Mike emphasizes the significance of branding, client experience, and effective tracking of marketing efforts. He also explores the future of marketing with AI and shares case studies of successful contractors, highlighting the importance of reputation management and genuine customer relationships.