Franchising expert Stan Friedman shares his wisdom on the intricate world of franchising. With decades of experience, he delves into the crucial aspects of starting, growing, and maintaining a successful franchise. From the delicate balance between innovation and stability to the evolving landscape post-COVID, Stan offers valuable advice for both emerging and established franchisors. His thoughts on private equity's impact, the power of franchise advisory councils, and the importance of self-sufficiency in royalties. This is a must watch!