In this episode of the SaaS Sales Performance Podcast, we are thrilled to welcome Karen Dowse, Senior Vice President of EMEA Commercial at Mintel, a leading market intelligence agency. With over 20 years at Mintel, Karen’s journey from marketing to sales leadership offers a wealth of insights on navigating the complexities of a global organisation.

Karen dives deep into how Mintel empowers global brands with cutting-edge market intelligence, blending data, technology, and human expertise to predict consumer needs and trends.

She also sheds light on the challenge of maintaining focus amidst rapid growth, sharing the secret of Mintel’s relentless monthly cadence and the importance of aligning commercial and product teams.

We also explore the transformative impact of AI on Mintel’s offerings, enabling broader client engagement and the expansion into new segments such as technology and analytics teams.

Karen discusses the importance of customer trust, career growth, and skill development, emphasising Mintel’s commitment to a learning culture and how it shapes their continued success.

Tune in for valuable leadership lessons on driving business growth through innovation, focus, and a deep understanding of customer needs.