In this episode, Jo & Vicky are joined by Daniel Shaw, a dog and cat behaviourist, consultant, and expert witness. He also provides online and in-person education for dog business owners. Daniel shares the details of his upcoming ABK conference at which Jo & Vicky are speaking.

Daniel provides insights into how he built his business up to the point where he can now offer several high-ticket services. He explains the role collaboration has played in this, including working with his direct competitors, and how you can take advantage of this rarely used tactic.

KEY TAKEAWAYS

• Conferences enable you to learn from and speak to experts you would otherwise not be able to afford to consult.
• Jo & Vicky are launching their own conference soon.
• It is important to stop thinking about dog training as a hobby and treat it like a business.
• Hire people who fit in with your existing team members but also fill skill gaps.
• Involve your team in the decision-making process.
• Don’t fear competition. Instead, collaborate with other dog businesses in your area.
• By working together, the industry can make a difference to dog welfare standards and influence future legislation.
• How you train dogs has to change as society changes.

BEST MOMENTS

‘The people issue is also kind of a symptom of the overwhelm of running a business. ´

‘There´s so much that we can do collaboratively to make a difference.’

‘Keep looking at that wider marketplace.’

EPISODE RESOURCES

https://animalbehaviourkent.co.uk/abk-conference-2024

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.