On this episode, we welcome Jekyll & Hyde's Digital Media Director, Cameron Solu, to provide an overview of digital media marketing. Mark, Robb and Cameron cover tactics such as Search Engine Marketing (SEM), display ads, social media sponsored ads, retargeting campaigns and more.

They talk about types of targeting that can be done on different platforms, the type of media that appeals to users on those platforms and some different strategies across devices.

Also, they cover the strategy behind content marketing based on user behaviors, exploring tried and true tactics on the path that can convert someone in your targeted audience into a buyer. It's crucial to understand your audience to appropriately market to them online.

Digital has to be a part of your ad campaign in this day and age, but it has to be done intelligently and efficiently to be successful.