Episode Summary 

In this episode of Elevate Care, hosts Kerry Perez and Liz Cunningham dive deep into the evolving landscape of healthcare candidate acquisition and retention. Leveraging their extensive backgrounds in strategy, marketing, and technology, they explore how regulatory changes and the rise of Generative AI are reshaping how clinicians search for jobs and how organizations must adapt their digital marketing strategies. The conversation uncovers critical insights into the shifting balance between high-tech self-service adoption and the enduring value of high-touch human connection in the hiring process. They also challenge traditional notions of loyalty programs, proposing a "long tail" approach to clinician engagement that prioritizes consistent service and access over points-based rewards. Tune in to discover actionable strategies for optimizing workforce solutions and building lasting relationships with talent in a rapidly changing market.

Episode Chapters

00:00 — Introduction: Candidate Acquisition Trends
01:31 — Regulatory Changes and Gen AI in Job Search
04:13 — The Future of Job Boards
05:46 — Balancing Authenticity with AI Automation
08:09 — Adoption of Self-Service Technology
10:12 — Lessons from Locum Tenens Tech
12:26 — Hyper-Personalization via AI
15:03 — Human vs. Digital Brand Loyalty
16:54 — Redefining Loyalty in Healthcare Staffing
21:58 — Digital Transformation in Credentialing and Onboarding
24:12 — Conclusion and Key Takeaways
 

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About The Show: 

Elevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes. Learn more about the show here.

Connect with Our Hosts:

Kerry on LinkedIn

Nishan on LinkedIn

Liz on LinkedIn

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