The NBA can't be pleased with the matchup for the Finals this year. Small market team in Milwaukee...paired with the two teams involved in the Finals lacking mainstream crossover star power.

We look at the history of NBA Finals ratings...and compare past series to this year's matchup. We explain why it's critical for the NBA to have major markets...superstar players...and interesting storylines to attract the casual viewer.

The NBA is lacking all three this year. We give our prediction for NBA Finals ratings...and explain why the media will attempt to cover for the potential bad ratings.