NBA ratings continue to struggle throughout the 2021-22 season. NBA ratings have been in decline for several years...with record lows set in 2019 and 2020. The NBA ratings problem doesn't seem to be going away.

We compare NBA ratings last week to their competition. We show how the NBA was beat convincingly by the Jimmy Kimmel Bowl and the Independence Bowl. LeBron James and his one hundred million social media followers...couldn't crack two million viewers.

We explain how the media continuing to cover for declining NBA ratings doesn't help...and how both LeBron James and Adam Silver don't have a solution to the NBA ratings problem.