Although NBA ratings for the playoffs haven't been nearly as bad as they were last year...we're still seeing massive declines. The first round was down 7-11 percent. We saw the ratings decline throughout the second round.

Now...the NBA is experiencing a massive decline in ratings for the Conference Finals. We reveal the latest NBA ratings for the Eastern and Western Conference Finals. Why are the ratings in decline?

Many thought with the elimination of LeBron James...the casual fans that were turned off by his woke politics would return to the NBA. We give our theory as to why the casual fan hasn't returned.