Programmers and advertisers are preparing for the most exciting time of year: the upfronts, when media companies showcase their upcoming content and advertisers seize the opportunity to secure prime placement in front of millions of viewers. This strategic period sets the stage for the entire TV season, influencing buying decisions and gauging the health of the advertising ecosystem.

Ahead of this year's presentations, "MediaTalk" host Mike Reynolds sat down with Gina Reduto, Executive Vice President of Strategy for Advertising and Partnerships at NBCUniversal. Amid a mixed ad environment, Gina highlights the power of NBCU's sports, streaming and linear properties, emphasizing both reach and measurement advances. The discussion covers NBCU's robust lineup of tentpole events, including the Super Bowl, Winter Olympics, and FIFA Men's World Cup, all of which are driving advertiser excitement and engagement. The episode also explores Peacock's massive scale and unique audience, with 70% of its viewers not found on other streaming platforms.

Tune in to get a sneak peek as NBCU gears up for its May 12 upfront presentation at Radio City Music Hall.

More S&P Global content:

How Sports Media Rights Are Changing the Game for Fans and Networks

Featured experts:

• Gina Reduto, Executive Vice President of Strategy, Advertising & Partnerships at NBCUniversal Media

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

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