Yusuf Chuku is Executive Vice President, Strategic Planning & Commercial Impact at NBCUniversal. The guys explore how clients can best tap into the content-audience relationship and discuss partnerships, storytelling, branded content and the constant pressure to innovate and stay relevant to audiences. Fandemoniums? How does NBC Universal grow and access fandoms?

Yusuf also responds to our regular Top Two Challenges - what is the biggest advertising challenge for global television & media companies? And what is the most pressing challenge for NBC Universal?

If you want to do business with the UK’s leading brands Request an ALF Insight demo.

Now you can nominate your business development heroes and attend the ALF Awards 2024 click here.

Hosted on Acast. See acast.com/privacy for more information.