In this final podcast episode from the 2020 National Cattlemen’s Beef Association convention, editors David Cooper and Cassidy Woolsey visit with NCBA chief executive officer Colin Woodall. Woodall was made new CEO in the fall of 2019, and shares what goes into selecting a location for the NCBA convention; also his perspective on his first months and goals he has for the association; key issues for the industry related to fake meat, exports and price transparency; and some of his own background coming to the new position.

David, Cassidy and Carrie wrap up with their takeaways from a successful 2020 show.