Join us live from Nashville, Tennessee, as we visit with Greg Eckerle about feedlot nutrition; talk with Andrew Coppin about ranch water technology; and learn more during a beef industry outlook with Marshall Hansen.

Recorded live at CattleCon, CERES TAG's Rhiannon Smith sits down with Shane White and livestock producer Brandi Buzzard to explore how data-driven insights are reshaping herd efficiency. This episode is proudly sponsored by CERES TAG, a leader in livestock intelligence that delivers herd insights and visibility across reproduction, pasture feed intake and behavior. Shane brings deep technical expertise on the devices and just launched reproduction algorithms, while Brandi offers a producer perspective grounded in real-world application. Together, they unpack how reproduction and pasture feed intake insights translate into clearer decision-making and measurable economic outcomes for cattle operations today.

CERES TAG is the world’s first animal monitoring information platform with direct-to-satellite capability through a smart ear tag device. CERES TAG uses data collection and on-tag analytics to provide herd location, movement and behavior data. With CERES TAG take out the guess work about your livestock.

Supplementation isn’t a product; it’s a solution that drives consistent cattle results.

The episode explores Anipro Xtraformance Nutrition’s history, product evolution, and core principles, highlighting its research-driven formulations, weatherized mineral technology, and consultative approach. Wes Klett and Mike Simon explain what sets Anipro’s supplementation programs apart and outline the technical services that support producers in achieving consistent, data-backed cattle performance.

This episode is sponsored by Anipro.

For 35 years, Anipro Xtraformance Nutrition has delivered quality supplementation products backed by expert nutritional consulting and uncompromising service. Cooler weather means forage quality will begin to decline, making proper protein & mineral supplementation essential. Anipro’s products provide protein, energy, and fortified vitamins and minerals, all available in Anipro Liquid, Weatherpro Mineral, and StockMaker Tub formulas. Optimize your cattle’s performance headed into fall with tailored nutritional support. Anipro has options to fit all operation types and the skilled professional nutritionists who will enhance your cattle’s performance and increase your overall profit. Anipro Xtraformance Nutrition: Powered by Data – Driven by Performance!

Carrie sits down with CoBank's Brian Earnest to chat about what we can expect from consumer demand for beef and other animal proteins in 2026. Then, Tyrell visits with Certified Angus Beef's Bruce Cobb about what raising bigger cattle means for every step of the supply chain. Finally, the new Dietary Guidelines for Americans have been released, and the crew has some thoughts. 

Don’t miss this episode of the podcast where John Masswohl, the emeritus director of international relations at the Canadian Cattle Association, takes a deep dive into the big topics related to U.S. and Canadian beef production, government transitions in both countries, and renegotiating trade agreements in 2026.

Then don’t miss as the editors launch a new tradition: A celebration of Festivus from the holiday world of Seinfeld, complete with airing of grievances and feats of strength. It will be another Festivus miracle!

What if managing your herd felt more like managing an app than wrestling with wire and posts? In this episode we’ll break down how virtual fencing is reshaping grazing for livestock producers across the country. We’ll explain how a simple collar and phone app let producers draw fences over any terrain, protect sensitive areas, and move herds without setting foot in the pasture. Joined by Nofence National Sales Director, Eric Yates, we dig into the rising cost and rigidity of traditional fencing, the wildlife benefits of removing physical fence, and real examples of ranchers grazing steep, rocky, flood prone country they never could have used before. He also shares how Nofence helps producers plan grazing seasons months and years ahead, monitor animals in real time, and why he believes “virtual fence trained” cattle could be the next premium in the market.

About Eric Yates:

Eric Yates helps ranchers unlock new opportunities with virtual fencing technology as the US National Sales Director for Nofence. He joined Nofence in June 2025 and has been at the forefront of virtual fencing since 2023. A proud 2010 graduate of Texas A&M, Eric has spent his entire career in the cattle industry including more than a decade in animal health sales with Merial and Merck, to now leading the charge in transforming grazing management for herds across the US.

This episode is sponsored by Nofence.

Nofence empowers livestock producers to graze without compromise while respecting tradition and embracing innovation. Built by farmers for farmers, Nofence’s reliable virtual fencing system delivers peace of mind, supports sustainable livestock management, and unlocks new possibilities for the future of your operation.

Progressive Cattle Editor Tyrell Marchant sits down with Oklahoma State's Derrell Peel to sort through the politics and economic realities of the meat-packing industry, as well as how reopening the Mexican border to live cattle imports could affect U.S. markets. Then, join the crew as they debate how to build the best holiday dinner spread.

CattleCon 2026 is more than just a convention—it’s where the beef industry meets. Whether you're a seasoned producer, an industry expert or just starting out, this is the one event that you don’t want to miss.

Guest:

Hear from Kristin Torres, National Cattlemen’s Beef Association Senior Executive Director of Meetings & Events on why CattleCon is shaping up to be the must-attend event for the beef industry.

Questions:

• For those who might be new to CattleCon, can you start by explaining what this event is all about and why it’s such a big deal for the beef industry?
• CattleCon 2026 will be held in downtown Nashville, Tennessee, for the first time — what makes this location such a great fit for CattleCon?
• Every year brings something fresh — what are some of the new experiences or highlights attendees can look forward to at CattleCon 2026?
• Can you share a little bit about this year’s keynote speakers or general session themes?
• How does CattleCon help producers strengthen their businesses and stay ahead of industry trends?
• One of the biggest draws is the opportunity to connect with fellow cattle producers — what makes the networking at CattleCon so special?
• Any fun social events or after-hours activities attendees should put on their must-do list?
• Where can listeners go to register, book hotels, and find more details?

This episode is sponsored by National Cattlemen’s Beef Association.

Join the Progressive Cattle crew as they try to make sense of the U.S. beef industry's import and export markets. Tyrell visits with Purina's Laurence Williams about the quality and management of beef-on-dairy calves and the evolving relationship between the beef and dairy industries. And, as the threat of New World screwworm becomes ever more imminent, Abby sits down with the East Foundation's Jason Sawyer to discuss where we stand in the defense against the potentially devastating pest.  

Luke Hisel of Redd Summit explains how Pasture, Rangeland, and Forage (PRF) Insurance is tied to historic rainfall and why the right grids and intervals make all the difference.

In this episode, you’ll hear how one simple policy tweak could’ve quadrupled coverage, and what to ask your agent to make sure you’re not stuck with a cookie-cutter setup. If your current policy feels like a dud, it’s time for a smarter strategy.

Visit reddsummit.com to learn how to tailor your PRF policy for your operation.

This episode is sponsored by Redd Summit.

Redd Summit Advisors is a team of ranchers and industry experts who help protect over 50 million acres nationwide with tailored risk management strategies.