Welcome to the second of three episodes of our coverage of NCBA 2024. In this episode, Tyrell Marchant visits with Jeff Heldt, Beef Technical Lead with Selko USA, discussing if your inputs doing what you think they are when it comes to nutrition and feed expenses. Carrie Veselka discusses research conducted by Don Close, Chief Research and Analytics Officer with Terrain, on topics surrounding population demographics as it relates to growing the U.S. beef demand and market. Lastly, Abby George talks with Kimberly Vonnahme, Zoetis, about developmental programing and the cow’s health effect on their calf.