In the third and final segment of our coverage from the NCBA national convention, the team previews the March issue of Progressive Cattle. Abby visits with Elanco's Wayne Ayers about improving conception rates with the proper vaccine strategy. Then Tyrell sits down with Mark McCully to discuss the American Angus Association's Industry Insights survey and what benefits that data can have for American producers. Finally, Carrie talks with veterinarian Brandon Treichler about developing a crisis management plan and how that can protect ranches and the people who make them so special.