George Dixon is Head of Product and Strategy at location and data technology specialist Mobsta. With an industry career spnaning over 15 years, he joined Mobsta from Mediacom, where he was Head of Mobile.

For NDA's Mobile Month, we sat down with him discuss innovation in the mobile sector.

The conversation ranges from the growing importance of mobile operators in the mobile marketing ecosystem and the impact of stricter privacy rules from both regulators and the browsers to  the impact of mobile on addressable TV advertising effectiveness.