Partner Content

Liz Waldeck-Pinckert is Head of Business Development Supply, North America and Europe at AdColony.

We sat down with her to discuss the latest trends, technologies and shifts in consumer behaviour that are impacting how advertisers can use mobile gaming to engage with consumers.

She explains why we should now be looking at mobile as the 'first screen', rather then the second screen it is commonly  described as.

The conversation ranges from consumer privacy to contextual data and the potentially seismic impact of Apple's App TrackingTransparency Framework.