For the latest in our NDA Meets podcast series, we sit down with Mikal Rohde, Founder, Adnuntius to discuss why his platform is the answer to programmatic’s issues around cost and transparency.

The conversation ranges from how to deal with the problem of the “the unknown delta”, identified by ISBA which forms around one-third of programmatic supply chain costs to changing publisher and advertiser relationships as technological solutions such as Adnuntius enable direct connections between the two.