In this episode of the NDA Meets podcast, New Digital Age Editor Justin Pearse sits down with Theo Theodorou, UK Managing Director at Microsoft Advertising, to discuss the topic of digital transformation.

Theodorou, in his second stint at the tech giant, talks about the role of AI in the new era of digital transformation, how the technology is impacting the different stakeholders within the advertising ecosystem, and how Microsoft is empowering businesses through Copilot. 

Based on his more than two decades of experience, he also shares advice on how people within the industry can best navigate the rapidly changing world.