In the latest episode of the NDA Meets podcast, NDA Editor Justin Pearse sits down with Travis Clinger, Chief Connectivity & Ecosystem Officer and GM, International at LiveRamp.

In this episode, we discuss Travis’s dual role leading global connectivity and international growth for LiveRamp, roles that have him clocking thousands of air miles while shaping the future of data collaboration across continents. With almost a decade at LiveRamp, Travis has been at the heart of some of the company’s most groundbreaking developments, including the launch of its Authenticated Traffic Solution (ATS), a response to the demise of third-party cookies.

We talk about how LiveRamp’s vision has evolved from enabling first-party data activation to powering a new era of safe, scalable data collaboration between brands, publishers, and retailers, through tools like clean rooms and new AI integrations. Travis explains how data collaboration has moved from an abstract concept to a practical, performance-driving solution embraced by pioneers like Boots.

Travis also gives us a global perspective on marketing innovation, highlighting the nuanced differences between the US and European markets, and the potential for emerging regions like the Middle East to leapfrog older data strategies.