Scott and Susan's new book, Future Cultures, focuses on integrating futures thinking into existing organizational contexts rather than forcing entirely new practices. They emphasize understanding and mapping current networks, language, and processes first and identifying and cultivating diverse champions at multiple levels to spread ideas. In the book, they recommend starting small with regular gatherings to share signals of change. They also provide tactics like writing future scenarios to envision desired cultures. Their framework layers in complexity to meet an organization's specific readiness.

We had a great conversation, discussing the way Future Cultures reveals a practical approach for integrating strategic futures thinking into organizations. It includes case studies and a layered framework, providing leadership with a methodical guide to adopt prospective practices tailored to their existing culture. By starting small to build demand and embedding foresight into operations, executives can complement planning with futures-oriented capacity vital for innovation and resilience.

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